?Marketers must drive the narrative of a company from the beginning, to inform products, marketing and growth.
Forescout Technologies has appointed its Australian-based CMO, Steve Redman, to chief revenue officer, as well as Jason Pishotti to chief customer officer (CCO) to help scale its business, support growing market demand, and improve overall customer experience (CX).
?For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.
?Former Village Roadshow marketer, Clare Smith has joined Vinomofo as its new CMO.
??CMO50’s 2017 third place winner, Stephanie Tully?, has been promoted to the role of chief customer officer within Qantas.
The age of the ‘marketing campaign’ is over as good marketers shift to a focus on continuous experience and storytelling, CMO of Salesforce, Stephanie Buscemi, says.