by Nadia Cameron | Sep 13, 2021 | CMO role, marketing careers, marketing leadership, media companies, QMS Media
QMS has recruited Melbourne Fashion Festival’s head of sales and marketing as its new chief marketing officer after promoting Sara Lappage to chief operating officer – customer.
by Nadia Cameron | Sep 9, 2021 | business leadership, CMO role, CMO to CEO, CMO/CFO relationship, iSelect, leadership, marketing leadership, marketplaces
Having the respect of the CFO and an ability to speak to both cause and effect is one of the vital skills CMOs need to earn their place at the executive leadership table today. And it’s also instrumental to making the leap up to CEO, iSelect CEO, Warren Hebard, says.
by Christine Powis | Sep 9, 2021 | CMO role, ecommerce, marketing careers, marketing leadership, startups
Little Birdie, a new homepage for online shopping, has appointed ex-Uber marketer, David Jennings, as its CMO and Kogan.com’s former deputy CFO Joanne Smith as CFO.
by Nadia Cameron | Sep 7, 2021 | CMO role, diversity, diversity in hiring, Gartner, marketing leadership, marketing strategy
A deficit of marketing discipline and diversity of thought are key challenges modern marketing leaders are facing right now. Fail to tackle them, and you'll miss out on the creative empathy and big ideas needed to cut through to modern consumers.
by Christine Powis | Sep 6, 2021 | CMO role, employee engagement, Gartner, marketing leadership, marketing strategy
A picture of the difficulties faced by many CMOs was painted by Gartner’s team in the opening keynote to the analyst firm’s Marketing Symposium in September.
by CMO staff | Sep 6, 2021 | CMO role, cryptocurrency, Financial Services, marketing careers
Australian cryptocurrency micro-investment platform, Bamboo, has brought on its first chief marketing officer as it looks to capitalise on growing interest in the next-generation digital currency.
