Kia Motors Australia has confirmed a new general manager of marketing and promoted its former marketing leader to a fresh position on the local executive team.
The old four 'Ps' of marketing - product, price, promotion and place - are no longer relevant to tech-driven marketing, says CMO and senior vice-president of Pitney Bowes, Bill Borrelle.
Finding new ways to engage and inspire members using personalisation experiences is top of the list for Fitness First’s new head of marketing.
‘Boring is brilliant’: It’s a phrase unlikely to trigger excitement in the hearts of many marketing leaders.
AMP chief customer officer, Paul Sainsbury, will leave the financial services giant following a new leadership structure announced just days after the release of the Royal Commission into Australia’s Banking, Superannuation and Financial Services Industry.
?Melissa Cicero has been appointed as CMO and head of digital acquisition at lender, SocietyOne.