by Nadia Cameron | Dec 17, 2018 | agency relationships, CMO role, Creative, marketing strategy, The Star
The Star has created its own in-house creative agency and invested in new marketing management platforms to help cope with proposed exponential growth across its entertainment and hotel portfolio.
by Nadia Cameron | Dec 11, 2018 | CMO role, digital advertising, digital marketing, innovation, marketing strategy, Media, Mondelēz International
Category innovation and progressive thinking lie at the heart of the Mondelez International business model, its director of marketing for chocolate, Paul Chatfield, says. But at a time when consumers seek emotional brand connections more than ever, no brand can afford...
by Nadia Cameron | Dec 5, 2018 | brand strategy, CMO role, Holden, marketing campaigns, marketing careers, marketing strategy, Social Media Marketing
Holden’s Kristian Aquilina is the first to admit the situation he finds himself in as brand promoter isn’t one you’ll find in a marketing textbook.
by Nadia Cameron | Dec 5, 2018 | CMO role, Deloitte, market research, marketing strategy
Brands are too important to just be the sole responsibility of marketing teams and CMOs should shift from brand protectors to promoters if they’re to truly take their place as the great corporate connector.
by Vanessa Mitchell | Nov 22, 2018 | Bega, brand strategy, CMO role, Golden Circle, Heinz, kraft, marketing careers, marketing strategy
Kraft Heinz might be an iconic brand in Australia, but the company is certainly not resting on its laurels. Instead, Shalabh Atray, Kraft Heinz Australia CMO, said it is continuing on its mission to connect to the soul of consumers in Australia with research,...
by Nadia Cameron | Nov 19, 2018 | Australian Radio Network, CMO role, data-driven marketing, marketing careers, marketing strategy
Providing real-time audience insight across its national radio properties and digital and social engagement, as well as what is and isn’t working, lies at the heart of the Australian Radio Network’s (ARN) decision to launch a ‘data’ RFP.
