by Nadia Cameron | Feb 14, 2019 | CMO role, Kia Motors Australia, marketing careers
Kia Motors Australia has confirmed a new general manager of marketing and promoted its former marketing leader to a fresh position on the local executive team.
by Vanessa Mitchell | Feb 14, 2019 | CMO role, digital marketing, leadership, marketing analytics, marketing leadership, marketing strategy, marketing technology, Pitney Bowes, Sendle
The old four 'Ps' of marketing - product, price, promotion and place - are no longer relevant to tech-driven marketing, says CMO and senior vice-president of Pitney Bowes, Bill Borrelle.
by Nadia Cameron | Feb 12, 2019 | CMO role, Fitness First, marketing careers, personalisation
Finding new ways to engage and inspire members using personalisation experiences is top of the list for Fitness First’s new head of marketing.
by Nadia Cameron | Feb 12, 2019 | brand strategy, CMO role, Content Marketing, financial services sector, fintech, marketing careers, marketing strategy, Royal Commission, Stockspot
‘Boring is brilliant’: It’s a phrase unlikely to trigger excitement in the hearts of many marketing leaders.
by Nadia Cameron | Feb 7, 2019 | amp, chief customer officer, CMO role, financial services sector, leadership, marketing careers, Royal Commission
AMP chief customer officer, Paul Sainsbury, will leave the financial services giant following a new leadership structure announced just days after the release of the Royal Commission into Australia’s Banking, Superannuation and Financial Services Industry.
by Vanessa Mitchell | Feb 6, 2019 | Citibank, CMO role, marketing careers, Marketing Roles, SocietyOne
?Melissa Cicero has been appointed as CMO and head of digital acquisition at lender, SocietyOne.
