Aiming for bigger and better digital experiences could well be a double-edged sword for marketers and in fact lead to poorer experiences for customers, Riverbed's CMO says.
?Brand marketing director, Gwenda van Vliet, is the new CMO of ?G-Star RAW? in a global remit.
?Deliveroo has recruited Google’s former head of creative partnerships, Jeremy Brook, as its new head of marketing for Australia.
At a time of an ever demanding consumer and more data than we know what to do with, just 17 per cent of global marketers have been extremely successful at delivering highly relevant customer experiences, a report released today said.
Streamlined and more visible processes, rapid-fire campaign delivery and a highly motivated and valued marketing force are just a few big wins for Westrac since bringing on a new marketing operations management platform.
World Vision’s chief marketing, data and product officer, Teresa Sperti, has resigned after a two-year stint that has seen her transforming the not-for-profit’s marketing and member engagement.