Brand reinvigoration has sat top of the agenda for Epicor’s global chief marketing officer, Paul Stoddart, since taking up the reins just over 12 months ago. But rather than fall into the trap of traditional B2B marketing, Stoddart has set up a distinct playbook for...
?QMS Media CMO, Sara Lappage, has been promoted to chief operating officer-customer at the outdoor media business.
Havas Media Group has promoted its marketing leader, Francis Coady, to the company’s group chief marketing officer (CMO) role as recognition for his efforts and focus on growth.
Bankwest has confirmed it will not hire a new dedicated chief marketing officer following the departure of Haylee Felton last week.
Boardgames and toys distributor, Hasbro, has appointed former Vodafone marketing general manager, Natasa Zunic, as its new marketing director for the Pacific region.
Brands and marketers now have to find ways to engage in social justice discussions, from Black Lives Matter and racial unrest to consumer demands for sustainability, whether they want to or no, says Forrester's chief marketing officer.