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What large brands can do to break down barriers and innovate like a startup

Large established companies need to take a “best of both worlds” approach to innovation in order to be competitive and meet ongoing consumer expectations, according to Daniela Simpson, a FMCG executive and a newly appointed general manager of a $1.1 billion candy and...

CMO Momentum: 4 marketing chiefs reveal how to weave ‘culture’ into the marketing mix

Building a modern-marketing function - and injecting and maintaining ‘cultural’ elements like back-end collaboration - is easier said than done, according to a group of marketing chiefs speaking at the second annual CMO Momentum.