by Ravi Balakrishnan | Feb 18, 2019 | AI, Chinese New Year, F5, News, Wang Jao Li
Shanghai based ad agency F5 created ‘The Journey Home’, a campaign for leading Chinese herbal beverage Wang Lao Ji, around the theme of Chinese New Year. F5 chose to focus on the vast numbers of people traversing the length and breadth of the country to visit family,...
by Ravi Balakrishnan | Feb 13, 2019 | Caltex, Chinese New Year, Coca-Cola, Daikin, Dave McCaughan, Opinion, Pepsi, SingTel
Is it me or does the passing of big seasonal celebrations bring both disappointment and relief? I love the festivities, the food and mood, but don’t really want it to go on all the time. A bit like the advertising of the season. It has become part of Christmas,...
by Farzanah Farveen | Feb 11, 2019 | Agencies, Chinese New Year, Dolce & Gabbana, Year of the Pig
This comes shortly after the luxury brand angered a wide range of Chinese audiences.
by Rick Boost | Feb 11, 2019 | British Airways, Chinese New Year, CNY, family, Online Marketing, Tourism, Travel
The survey polled 1,002 HK residents aged between 18-39 and discovered that - contrary to tradition - the majority decided they’d rather not to visit their homes in Hong Kong, China, or overseas over the CNY period
by Simon Yuen | Feb 8, 2019 | Branding, Cathay Pacific, Chinese New Year, CNY, Hong Kong Tourism Board, Parade
Chief Executive Carrie Lam says the government will work with the Hong Kong Tourism Board and the tourism industry to promote Hong Kong's diversified travel experiences.
by Avelyn Ng | Feb 8, 2019 | Agencies, Chinese New Year, Reprise Digital Malaysia, Tenaga Nasional Berhad
The heart-warming film garnered some four million views on YouTube in a month.
