by Dean Carroll | Mar 18, 2019 | China, iClick Interactive, personalisation, Sponsored Content
How and why is your company different from all the others out there, what is unique about what you do and your approach? “The main reason that clients keep coming to us is our level of access and understanding of the Chinese consumer. Much has been written about the...
by Dean Carroll | Mar 18, 2019 | China, iClick Interactive, personalisation, Sponsored Content
How and why is your company different from all the others out there, what is unique about what you do and your approach? “The main reason that clients keep coming to us is our level of access and understanding of the Chinese consumer. Much has been written about the...
by Simon Yuen | Mar 13, 2019 | Agencies, Branding, China, cosmetic, Mac, Online Marketing, Taiwan
MAC China responded with a statement on its official Weibo account, saying that MAC China has acknowledged the issue and sincerely apologised to its Chinese customers and netizens.
by Ravi Balakrishnan | Mar 4, 2019 | auto industry ad spend, China, News, Zenith
Media agency Zenith has launched its automotive advertising expenditure forecasts which predict tough times for the industry. According to Zenith’s estimates, ad expenditure by auto brands will grow by 0.8% through 2019, a fall from 1.5% in the previous year. The...
by Sharon Kwok | Feb 26, 2019 | China, Cosmetics, M•A•C, Online Marketing
The new Experience Centre integrates both online and offline brand experiences into the customer journey, blending product discovery, social engagement and purchase in one occasion.
by Simon Yuen | Feb 21, 2019 | Agencies, China, mother, Mother Shanghai, The Secret Little Agency
“We believe the time is now right for Mother to take its first step into China. We’ve met a generation of smart, creatively minded people who work and want to work in the way we do."
