by Simon Yuen | Jan 22, 2020 | appointment, China, Hong Kong, Recruitment, Ries Strategy Positioning Consulting, US
This appointment aims to help consolidate the company's capabilities in multiple markets, strengthen its global network collaboration, and help enterprises better build up their global brands.
by Simon Yuen | Jan 22, 2020 | Agencies, appointment, Cary Huang, China, Hong Kong, Publicis Groupe, Recruitment
In his new position, Huang will oversee all media, digital, and commerce brands in China and will report to managing partner APAC and CEO of North Asia Jane Lin-Baden.
by Simon Yuen | Jan 21, 2020 | China, co-working space, commercial, Hong Kong, Nanjing, WeWork
WeWork has stepped into the fourth city in the Yangtze Rive Region after Shanghai, Hangzhou, and Suzhou.
by Simon Yuen | Jan 17, 2020 | Baidu, China, Online Marketing, US
Marketing consultancy Lewis surveyed 351 US marketers and revealed that there is a perception of overconfidence in regards to marketing in China among US senior marketers which leaves brands open to risk in the world’s second-largest economy.
by Simon Yuen | Jan 17, 2020 | Alibaba, Branding, China, digital, event, Hong Kong, Japan, Olympic Games, Olympics, Online Marketing, SPORT, sports, Tokyo
Launching in March 2020 and running up until March 2021, the "Alibaba Cloud Gallery" collaboration will display digital art pieces in different Japanese art styles and present works on a variety of subjects including culture, history, and athletic achievement.
by Simon Yuen | Jan 16, 2020 | Beauty, chatbot, China, digital, retail, Watsons
The platform enables customers in China to add store staff as WeChat friends, transforming them into their own personal beauty consultants.
