This appointment aims to help consolidate the company's capabilities in multiple markets, strengthen its global network collaboration, and help enterprises better build up their global brands.
In his new position, Huang will oversee all media, digital, and commerce brands in China and will report to managing partner APAC and CEO of North Asia Jane Lin-Baden.
WeWork has stepped into the fourth city in the Yangtze Rive Region after Shanghai, Hangzhou, and Suzhou.
Marketing consultancy Lewis surveyed 351 US marketers and revealed that there is a perception of overconfidence in regards to marketing in China among US senior marketers which leaves brands open to risk in the world’s second-largest economy.
Launching in March 2020 and running up until March 2021, the "Alibaba Cloud Gallery" collaboration will display digital art pieces in different Japanese art styles and present works on a variety of subjects including culture, history, and athletic achievement.
The platform enables customers in China to add store staff as WeChat friends, transforming them into their own personal beauty consultants.