by Rick Boost | Jan 17, 2019 | Bell, China, Cogs, Ho, Hong Kong, Online Marketing, promotion, Recruitment, Shenzhen
Bell will take the lead on the agency's China region expansion
by Sharon Kwok | Jan 14, 2019 | China, digital, Meituan, Online Marketing
With a focus on Chinese cuisine, 287 restaurants have been awarded with diamonds, including 20 three-diamond restaurants, 77 two-diamond restaurants and 190 one-diamond restaurants.
by Ravi Balakrishnan | Jan 10, 2019 | China, Opinion, Post-95, Prophet, Slash Generation, Tom Doctoroff
Several forces have expanded the Post-95 generation’s world view in China. The country now boasts a generation that embraces multidimensional identities and paths for the future. The youth refuse to be confined to a narrow set of interests. They refer to themselves as...
by Dean Carroll | Jan 9, 2019 | China, Civilisation, Dr Mumbo, Pepsi, space
What do Chinese New Year, space and Pepsi have in common? The answer is, of course, this epic seven-and-a-half minute film by the Shanghai-based creative agency Civilisation. The work – titled Reach for the Stars – is inspired by China’s burgeoning space programme, as...
by Dean Carroll | Jan 8, 2019 | Bleisure, Cathay Pacific, Changi Airport, China, Mumbrella Asia Travel Marketing Summit, News
Aviation will be one of the key themes at the Mumbrella Asia Travel Marketing Summit when it returns to Singapore on May 7, with a keynote speech by Cathay Pacific marketing chief Edward Bell and an in-depth question and answer session with Changi airport marcoms head...
by Ravi Balakrishnan | Nov 26, 2018 | China, Controversy, Dolce & Gabbana, News
Dolce & Gabbana have finally apologised, after an allegedly racist campaign advertising the fashion label’s first show in Shanghai provoked nationwide outrage in China and amid the Chinese diaspora living elsewhere. The campaign which ran across Dolce & Gabbana’s...
