by Rick Boost | May 21, 2019 | Beauty, China, makeup, Online Marketing, Red Book, Study Reuter, Xiaohongshu
The study titled The New Face of Beauty in China found that Chinese beauty consumers are shifting away from big-name beauty brands to pay more on relative newcomers and organic goods.
by Rick Boost | May 21, 2019 | Beauty, China, makeup, Online Marketing, Red Book, Study Reuter, Xiaohongshu
The study titled The New Face of Beauty in China found that Chinese beauty consumers are shifting away from big-name beauty brands to pay more on relative newcomers and organic goods.
by Sharon Kwok | May 9, 2019 | Agencies, appointment, BBH, BBH China, China, Head of Strategy, strategy
Aw will provide leadership to BBH’s strategy team, comprising of a mix of brand, digital, and data strategists.
by Dean Carroll | Apr 19, 2019 | China, Mumbrella Asia Travel Marketing Summit, News
Chinese tourists with deep pockets are looking for travel marketers to appeal to their increasingly adventurous tastes with personalised high-end experiences informed by big data, the Quintessentially Singapore managing director Da Yu Au has claimed. He was speaking...
by Simon Yuen | Apr 15, 2019 | Agencies, China, commercial, Luxury, millennials, Online Marketing
“It is no longer about being on the right channels and localising your messaging – this new generation of middle-class Chinese consumers demand a deep understanding of their newfound identity, and carefully laid building blocks in order for any long term relationship...
by Ravi Balakrishnan | Apr 15, 2019 | China, Consultech, FYI, Huntsworth Health
Healthcare marketing communications group Huntsworth has entered into an affiliate agreement with China-based Consultech. A marketing agency that specialises in healthcare and medical, Consultech has offices in Beijing and Shanghai. The alliance is to help the...
