by Nadia Cameron | Aug 30, 2021 | chief customer officer (CCO), chief marketing officer, CMO role, FMCG, marketing careers, marketing leadership
ASX-listed Freedom Foods has brought on a new chief marketing officer and chief customer officer to round out its new-look executive leadership team.
by Nadia Cameron | Jan 28, 2021 | chief brand officer, chief marketing officer, CMO role, marketing careers, marketing leadership
The a2 Milk Company is on the hunt for a new brand leader after confirming its chief growth and brand officer, Susan Massasso, will exit the company in April.
by Nadia Cameron | Dec 1, 2020 | chief marketing officer, data-driven marketing, marketing leadership, marketing strategy
It’s by tapping into data for decision making, rather than concentrating on data from marketing actions, that will enable CMOs to identify new paths to growth and revenue, Constellation Research VP and analyst, Liz Miller, says.
by Nadia Cameron | Nov 17, 2020 | chief marketing officer, CMO role, CMO50, leadership, marketing leadership
There’s no doubt marketing leadership has undergone massive transformation over the last 5-10 years with the rise of marketing technology, data and digitally driven marketing tools and insights, a push to personalise and be more customer experience-led, and more. So...
by Nadia Cameron | Aug 6, 2020 | chief marketing officer, CMO role, Deloitte, marketing careers, marketing leadership
?Deloitte is promoting its Australian chief marketing officer to global CMO and has confirmed its first female local marketing officer from 1 September.
by Nadia Cameron | Aug 5, 2020 | brand strategy, chief marketing officer, CMO role, COVID-19, marketing leadership, marketing strategy, Southern Cross Austereo
It’s a lesson many marketing officers have been reminded of during the last five months of COVID-19 pandemic: The importance of a well-defined brand. And it’s one Southern Cross Austereo’s chief marketing officer, Nikki Clarkson, not only tuned into, but leveraged in...
