by Christine Powis | Nov 1, 2021 | chief digital officer, Content Marketing, digital marketing, digital strategy, Housing Industry Association (HIA), residential housing, sitecore
Bricks and mortar are going ever more digital as the Housing Industry Association’s (HIA) traditionally face-to-face membership business model transforms off the back of a website overhaul.
by Nadia Cameron | Sep 23, 2021 | chief digital officer, customer engagement, customer experience management, IOOF, MLC, personalisation, salesforce
Personalisation has never been important in the way brands provide experiences to their customers. And in a world where digital is the primary vehicle of engagement, and data is exchanged, customer expectations on how personalised experiences need to be are higher...
by Nadia Cameron | Sep 7, 2021 | Augmented Reality, chief digital officer, customer experience management, facial recognition, omnichannel retail, omnichannel retailing, Plattar, virtual reality
Bailey Nelson has seen online sales conversion lift by 400 per cent in Australia and more than 600 per cent in Canada off the back of an innovative virtual reality-based try-on solution for spectacle wearers.
by Nadia Cameron | Sep 3, 2021 | Amblique, BBQ Galore, chief digital officer, digital strategy, ecommerce, Marketplacer, omnichannel retail, omnichannel retailing, retail
Three months after doubling conversions through a new ecommerce, ordering system and website overhaul, BBQ Galore is looking to cook up even bigger sales with the debut of its third-party marketplace strategy.
by Nadia Cameron | Aug 16, 2021 | chief data officer, chief digital officer, data strategy, digital strategy, Wesfarmers
Nicole Sheffield has switched Australia Post for Wesfarmers, joining the ASX-listed retail owner to supercharge its digital and data capabilities.
by Nadia Cameron | Aug 9, 2021 | chief digital officer, digital engagement, digital strategy, Financial results, Suncorp
Accelerating digital-first experiences and enablement off the back of growing digital uptake by banking and insurance customers is in the sights of Suncorp Group as the company reports its FY full-year financial results.
