by Nadia Cameron | Oct 31, 2019 | chief digital officer, data-driven marketing, Datorama, digital marketing, digital transformation, marketing technology, salesforce, SEM, SEO, True Alliance
More than 30 per cent revenue growth online a year-and-a-half and a highly collaborative cross-functional workforce are just two achievements True Alliance has realised after transforming its digital platforms, processes and organisational approach.
by Nadia Cameron | Oct 11, 2019 | brand strategy, Canstar, Canstar Blue, chief digital officer, CMO role, marketing careers, marketing leadership
?Machine learning trials to better serve up content and product navigation, building a single customer view, and lifting brand consideration across channels are just some of the steps Canstar’s marketing chief is taking to drive growth.
by Brad Howarth | Sep 20, 2019 | brand strategy, Cartoon Network, chief digital officer, consumer engagement, digital strategy, marketing strategy, Turner Broadcasting System
The digital era has heralded a golden age for video content creators, enabling them to reach audiences in ways that were unheard of only two decades ago.
by Nadia Cameron | Sep 9, 2019 | chief digital officer, CMO role, ecommerce, marketing careers, marketing leadership, Marley Spoon
Marley Spoon marketing chief, Dave Malcolm, is switching food delivery for pet products and joining The Real Pet Food Company to head up ecommerce.
by Nadia Cameron | Sep 5, 2019 | chief digital officer, CMO role, digital marketing, digital transformation, marketing leadership, marketing strategy, sitecore
? Balancing technological change with cultural change is part and parcel of digital transformation. And yet even at digital experience platform provider, Sitecore, its chief marketing officer found many employees were still not clear on why culture was as important as...
by Brad Howarth | Sep 4, 2019 | chief digital officer, data-driven marketing, Different, digital marketing
The measurability of digital platforms has enabled some unlocked capabilities for testing and optimisation. But in the race to measure and optimise performance, should we even be trying to optimise the process in the first place?
