by Nadia Cameron | Apr 21, 2021 | chief digital officer, digital marketing, Mecca, omni-channel retailing, retailing, salesforce
Brilliant basics and connected customer services remain key to Mecca’s digital progress as it looks to keep engaging customers in an omni-channel way in 2021.
by Nadia Cameron | Mar 25, 2021 | brand strategy, chief digital officer, digital disruption, digital strategy, leadership, marketing leadership, Telstra, transformation
? There isn’t a business in Australia that hasn’t experienced some form of transformation as digital connectivity pervades every aspect of our products, services and experiences as consumers and businesses. Australia’s largest telecoms provider, Telstra, however, is...
by Nadia Cameron | Feb 4, 2021 | chief digital officer, David Jones, digital strategy, omnichannel retailing
David Jones has appointed a new director of omnichannel to its leadership ranks as it works to bring bricks-and-mortar and digital experiences closer together.
by Nadia Cameron | Feb 1, 2021 | acquia, adobe, chief digital officer, digital experience management, digital marketing, digital strategy, EPiServer, Gartner, Liferay, Optimizely, sitecore
Gartner has released its latest digital experience platforms (DXP) report, highlighting rising need for modular and composable software solutions in the face of the pandemic and the explosion of digitisation caused by the COVID-19 pandemic.
by Nadia Cameron | Jan 21, 2021 | brand refresh, brand strategy, chief customer officer, chief digital officer, customer experience management, digital transformation, Futurebrand, marketing strategy
Future proofing by making the big transition from physical to digital proposition and engagement has seen Australia lifestyle offer business, Entertainment, embark on simultaneous digital and brand transformation.
by Nadia Cameron | Jan 18, 2021 | chief customer officer, chief digital officer, leadership team, Virgin Australia
Virgin Australia has confirmed the appointment of its chief customer and digital officer and recruited a new Velocity CEO as part of a fresh executive leadership team full of aviation experience announced today.
