by Nadia Cameron | Jan 24, 2022 | chief digital officer, digital marketing, digital strategy, Marketplacer, marketplaces, retail
An Australian social network-based community is taking its first steps in the retail arena, launching an online marketplace of products for caravan and camping enthusiasts.
by Nadia Cameron | Jan 10, 2022 | chief digital officer, Consumer Electronics Show (CES), customer engagement, Customer Experience, digital marketing, marketing leadership, marketing strategy
The pandemic may have been a time of digital acceleration, but it’s brought with it the tools and tenacity to enable brands to find more human connections with customers and employees. That is at least is the view of marketing and digital leaders from McDonalds,...
by Nadia Cameron | Nov 17, 2021 | chief digital officer, customer engagement, customer experience management, ecommerce, omnichannel retailing
Shifting from product availability to perfect order metrics is just one of the ways Coles has improved its customer emphasis internally and as a consequence of rapid digitisation during the pandemic.
by Christine Powis | Nov 1, 2021 | chief digital officer, Content Marketing, digital marketing, digital strategy, Housing Industry Association (HIA), residential housing, sitecore
Bricks and mortar are going ever more digital as the Housing Industry Association’s (HIA) traditionally face-to-face membership business model transforms off the back of a website overhaul.
by Nadia Cameron | Sep 23, 2021 | chief digital officer, customer engagement, customer experience management, IOOF, MLC, personalisation, salesforce
Personalisation has never been important in the way brands provide experiences to their customers. And in a world where digital is the primary vehicle of engagement, and data is exchanged, customer expectations on how personalised experiences need to be are higher...
by Nadia Cameron | Sep 7, 2021 | Augmented Reality, chief digital officer, customer experience management, facial recognition, omnichannel retail, omnichannel retailing, Plattar, virtual reality
Bailey Nelson has seen online sales conversion lift by 400 per cent in Australia and more than 600 per cent in Canada off the back of an innovative virtual reality-based try-on solution for spectacle wearers.
