by Rosalyn Page | Sep 21, 2020 | chief digital officer, customer centric, customer centric digital, customer experience management, customer service, cx, digital strategy, human-centred design
Human-centred design was once seen very much as a ‘nice to have’ but has increasingly become an essential element to a digital change project. And indeed, it's a key element of the success, or otherwise, of this kind of innovation, says a global expert in the...
by Nadia Cameron | Sep 18, 2020 | chief digital officer, COVID-19, digital strategy, ecommerce, omnichannel retailing, retailing
There’s no doubt COVID-19 has accelerated the shift to digital channels and transactions for Australian retailers. Here, Cue Clothing’s CIO, Shane Lenton, shares how the iconic Australian fashion brand adapted to the new normal of retail presented by the pandemic, the...
by Nadia Cameron | Sep 15, 2020 | afterpay, chief digital officer, chief strategy officer, marketing carees
The Athlete’s Foot’s long-serving digital and omnichannel customer engagement chief, Marl Teperson, has hung up his shoes after 11 years to join Afterpay.
by Nadia Cameron | Sep 15, 2020 | afterpay, chief digital officer, chief strategy officer, marketing carees
The Athlete’s Foot’s long-serving digital and omnichannel customer engagement chief, Marl Teperson, has hung up his shoes after 11 years to join Afterpay.
by Rosalyn Page | Sep 9, 2020 | chatbots, chief digital officer, COVID-19, customer experience management, customer service, digital strategy, optus
Seamless and frictionless end-to-end customer journeys through automation and bots is the end game for Optus VP of digital consumer, Vaughan Paul, as he works to respond to customers engaging more online and digitally.
by Nadia Cameron | Aug 4, 2020 | chief digital officer, CIO role, CMO role, CMO/CIO relationship, customer engagement, digital transformation, executive connections, marketing leadership, marketing strategy
Digital is a driver and catalyst for delivering company growth and transformation across industries. And both marketing and IT teams recognise its importance as a strategic tool and mechanism to deliver growth ambitions and outcomes. But without alignment between the...
