by Nadia Cameron | Apr 14, 2022 | chief digital officer, Customer Experience, customer service, digital marketing, digital strategy, omnichannel retail, retail, sustainability, Winning Group
Care, delight and range are the three propositions driving Winning Group’s latest online retail offering, Andoo, its chief marketing officer says.
by Nadia Cameron | Apr 4, 2022 | adobe, chief digital officer, customer experience management, data-driven marketing, digital marketing, digital strategy
Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX. It found A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022 in...
by Nadia Cameron | Mar 17, 2022 | adobe, Adobe Experience Cloud, chief digital officer, customer data platforms, customer journey orchestration, data-driven marketing, digital marketing, marketing resource management (MRM), Workfront
?Ever-more unified customer profile management, artificial intelligence (AI) and automation and comprehensive marketing resource management tools dominated the list of Adobe Experience Cloud product innovations presented at this year’s Adobe Summit.
by Nadia Cameron | Jan 24, 2022 | chief digital officer, digital marketing, digital strategy, Marketplacer, marketplaces, retail
An Australian social network-based community is taking its first steps in the retail arena, launching an online marketplace of products for caravan and camping enthusiasts.
by Nadia Cameron | Jan 10, 2022 | chief digital officer, Consumer Electronics Show (CES), customer engagement, Customer Experience, digital marketing, marketing leadership, marketing strategy
The pandemic may have been a time of digital acceleration, but it’s brought with it the tools and tenacity to enable brands to find more human connections with customers and employees. That is at least is the view of marketing and digital leaders from McDonalds,...
by Nadia Cameron | Nov 17, 2021 | chief digital officer, customer engagement, customer experience management, ecommerce, omnichannel retailing
Shifting from product availability to perfect order metrics is just one of the ways Coles has improved its customer emphasis internally and as a consequence of rapid digitisation during the pandemic.
