by Rosalyn Page | Jan 28, 2020 | chief customer, chief customer officer, chief digital officer, digital transformation, Government, public service
The newly created role of chief customer and digital officer for the state of Queensland has gone to Chris Fechner, whose job will be to implement the government's digital vision. Fechner was most recently chief digital and product officer at Service NSW.
by Nadia Cameron | Dec 9, 2019 | chief digital officer, digital strategy, media companies, Seven West Media Group
Seven West Media has confirmed Pacific Magazines chief, Gereurd Roberts, as its group chief digital officer.
by Nadia Cameron | Nov 19, 2019 | big data, chief digital officer, digital transformation, Engie, Fritolay, leadership, Salesforce.com
Building a universally informed, data-driven system incorporating granular insight on end-consumer demand as well as the supply chain is key to FritoLay as it works to meet the changing snacking needs of consumers.
by Nadia Cameron | Oct 31, 2019 | chief digital officer, data-driven marketing, Datorama, digital marketing, digital transformation, marketing technology, salesforce, SEM, SEO, True Alliance
More than 30 per cent revenue growth online a year-and-a-half and a highly collaborative cross-functional workforce are just two achievements True Alliance has realised after transforming its digital platforms, processes and organisational approach.
by Nadia Cameron | Oct 11, 2019 | brand strategy, Canstar, Canstar Blue, chief digital officer, CMO role, marketing careers, marketing leadership
?Machine learning trials to better serve up content and product navigation, building a single customer view, and lifting brand consideration across channels are just some of the steps Canstar’s marketing chief is taking to drive growth.
by Brad Howarth | Sep 20, 2019 | brand strategy, Cartoon Network, chief digital officer, consumer engagement, digital strategy, marketing strategy, Turner Broadcasting System
The digital era has heralded a golden age for video content creators, enabling them to reach audiences in ways that were unheard of only two decades ago.
