by Nadia Cameron | Jul 9, 2019 | adobe, chief digital officer, customer engagement, customer experience management, Department of Education NSW, digital experience, digital strategy
It’s not often a digital experience leader tells you he wishes staff could be more like Io, the Jupiter moon transforming itself completely every 12 months. But it’s an apt analogy for the way all of us need to strive to be more adaptive and evolutionary in our...
by Nadia Cameron | Jul 1, 2019 | adobe, chief digital officer, digital marketing, Hesta, marketing strategy, marketing technology, personalisation, Swinburne University
Providing customers with personalised experiences at scale is the Holy Grail for marketing teams today. But getting there requires significant investment into a raft of digital capabilities and processes.
by Rosalyn Page | Jul 1, 2019 | appointments, chief digital officer, data analytics, digital marketing, marketing careers, TEG, Ticketek
Chris Johnston will take the lead of marketing operations for TEG Digital and Ticketek, after stints with Slingshot Media Ventures as head of digital and data and before that at Carat Australia as head of digital and direct for Woolworths.
by Vanessa Mitchell | Jul 1, 2019 | Asics, chief digital officer, customer engagement, customer experience management, digital marketing, marketing technology, martech, omnichannel retail, salesforce
Moving a legacy brand from being product-centric to customer centric has been no small feat for running shoe brand, ASICS. But by embracing the challenge with gusto, creating an omnichannel vision and building a tech stack, the company is achieving it on a global scale.
by Nadia Cameron | Jun 24, 2019 | Caradvice.com.au, chief digital officer, leadership, marketing careers, Nine
Former Nine chief marketing and digital officer, Alex Parsons, has returned to CarAdvice as its new CEO.
by Nadia Cameron | Jun 19, 2019 | chief digital officer, Cricket Australia, customer engagement, digital disruption, digital strategy, fan engagement, HCL Technologies
Cricket Australia’s decision to appoint HCL Technologies as its new digital technology partner is about providing a more engaging experience bringing fans, communities, supporters and staff even closer to the game, its technology chief says.
