Personalisation has never been important in the way brands provide experiences to their customers. And in a world where digital is the primary vehicle of engagement, and data is exchanged, customer expectations on how personalised experiences need to be are higher...
Bailey Nelson has seen online sales conversion lift by 400 per cent in Australia and more than 600 per cent in Canada off the back of an innovative virtual reality-based try-on solution for spectacle wearers.
Three months after doubling conversions through a new ecommerce, ordering system and website overhaul, BBQ Galore is looking to cook up even bigger sales with the debut of its third-party marketplace strategy.
Nicole Sheffield has switched Australia Post for Wesfarmers, joining the ASX-listed retail owner to supercharge its digital and data capabilities.
Accelerating digital-first experiences and enablement off the back of growing digital uptake by banking and insurance customers is in the sights of Suncorp Group as the company reports its FY full-year financial results.
A national rewards program is in the sights of eftpos’ new recruit and digital strategist, Mark Britt, as he joins the group as the new chief of its Beem It division.