by Brad Howarth | Jul 3, 2020 | chief digital officer, coronavirus, COVID-19, digital strategy
The COVID-19 crisis forced thousands of businesses across Australia to either fundamentally re-evaluate their business model or risk shutting up shop for good. But at Vision Personal Training, it’s served to stimulate digital transition that could have long-term...
by Rosalyn Page | Jun 16, 2020 | adobe, chief digital officer, coronavirus, COVID-19, customer experience management, CX transformation, Datacom, digital marketing, digital transformation, marketing technology
Two new digital solutions to help clients respond to physical distancing restrictions as a result of the COVID-19 pandemic have become the first big outcomes of Datacom's decision to invest in a fresh customer experience management approach.
by Nadia Cameron | Jun 1, 2020 | chief digital officer, customer engagement, digital marketing, digital strategy, ecommerce, IGA, Metcash, omnichannel retailing
The launch of IGA’s online grocery delivery service is a lesson in developing minimum viable product that responds quickly to the needs of customers during a rapidly evolving crisis, its shopper engagement leader says.
by Nadia Cameron | May 25, 2020 | brand strategy, chief digital officer, ecommerce, marketing strategy, Max Brenner, mobile apps
An online shop, mobile app, fresh take on customer loyalty and new product ranging are just some of the steps Max Brenner’s local marketing chief says it’s taking to prepare the once-embattled brand as Australia recovers from COVID-19.
by Rosalyn Page | May 14, 2020 | chief digital officer, coronavirus, COVID-19, customer technology, digital transformation, sugarCRM
Inundated with requests to help struggling cafes and restaurants hit hard by COVID-related shutdowns, two-year-old hospitality startup, HungryHungry, went from a two-week to two-hour turnaround to develop digital ordering sites for venues.
by Nadia Cameron | May 6, 2020 | chief digital officer, customer engagement, digital strategy, local government, marketing strategy, public sector
Citizen engagement is the name of the game for the city of Adelaide and it’s undertaken a digital transformation program and upped the ante on content in order to achieve those ambitions.
