by Nadia Cameron | Jan 18, 2022 | Bench, chief digital officer (CDO), digital advertising, digital marketing, digital strategy, FMCG, non-alcoholic category, programmatic advertising
More than 1.6 million unique impressions, a 30 per cent uplift in sales and a wider understanding of audiences open to non-alcoholic beverages are just a few wins for Lyre’s Spirit Company following a Covid-fuelled digital advertising play.
by Rosalyn Page | Feb 3, 2021 | chief digital officer (CDO), CMO role, digital strategy, marketing leadership
Australian Professional Leagues (APL) has appointed Ant Hearne as chief commercial officer and Michael Tange as director of strategy and digital, following the news it had unbundled the four professional leagues from Football Australia late last year.
by Rosalyn Page | Nov 10, 2020 | chief digital officer (CDO), COVID-19, customer experience management, digital transformation
The humble local library, once the domain for school kids and older people checking out a few books, has been transformed into a digital destination, where a customer focus has given rise to improved services and a raft of new digital tools. At least that’s the...
by Vanessa Mitchell | Nov 26, 2019 | chief digital officer (CDO), CMO careers, CMO roles, Hotsprings, marketing careers, Marketing Roles, Temple & Webster, Winning Group, woolworths
After nearly 18 months as ?chief digital officer for Hotsprings?, Sven Lindell has made the transition back to chief marketing officer (CMO), this time for Winning Group.
by Vanessa Mitchell | Aug 20, 2019 | Bras N Things, chief customer officer (CCO), chief digital officer (CDO), CMO careers, CMO roles, digital marketing, Hotsprings, marketing leadership, marketing strategy, martech, Temple & Webster, woolworths
?For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.
