More than 1.6 million unique impressions, a 30 per cent uplift in sales and a wider understanding of audiences open to non-alcoholic beverages are just a few wins for Lyre’s Spirit Company following a Covid-fuelled digital advertising play.
Australian Professional Leagues (APL) has appointed Ant Hearne as chief commercial officer and Michael Tange as director of strategy and digital, following the news it had unbundled the four professional leagues from Football Australia late last year.
The humble local library, once the domain for school kids and older people checking out a few books, has been transformed into a digital destination, where a customer focus has given rise to improved services and a raft of new digital tools. At least that’s the...
After nearly 18 months as ?chief digital officer for Hotsprings?, Sven Lindell has made the transition back to chief marketing officer (CMO), this time for Winning Group.
?For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.