Most data teams are constrained by the resources available to them. So when those resources aren’t enough for you do everything, you could be doing to help your organisation, you can either live with the situation, or find ways around it.
Addressing inconsistencies across customer engagement channels, harnessing data for decision making and making the most of the renaissance in surfing are all in the sights of Rip Curl’s first CX and data chief.
A lack of awareness and technical insight into how consumer data is used for targeting and retargeting purposes remains a core concern for several industry thought leaders as marketing becomes increasingly exposed to data privacy concerns and regulation.
Data management, reporting and action are the holy trinity for Aware Super’s first group head of data sciences as the organisation works to build a data-driven capability that drives bigger rewards for members, employers and stakeholders.
Latitude Financial is bringing on The Iconic’s data chief to lead its data science and analytics efforts.
Having a plan for how you’re going to use customer data, an ability to action it, and a lifecycle approach to customer engagement are all vital in building a successful customer data strategy.