Vladka Kazda had no idea what she was in for when she volunteered to tackle customer retention at online marketplace, Carsales.
?Gateway Bank has appointed a new chief customer officer (CCO), Ritu Sinha, as the current CCO, Lexi Airey, moves into the CEO role at the end of March.
The report has been tabled and the 76 recommendations are in. And there are a few clear lessons on what many have recognised are keys to ensuring your organisation is customer-led, from the very top to the very bottom and everywhere inbetween.
Well-respected marketer and former Suncorp customer experience chief, Mark Reinke, has joined the leadership team at News Corp as part of an executive reshuffle.
In another example of how the customer must be king moving forward, ?Gateway Bank’s chief customer officer is shortly to become the bank’s new CEO.
?The convergence between marketing and sales is continuing, with Volkswagen’s general manager of marketing, Ben Wilks, moving into the general manager of sales, passenger vehicles role in a company reshuffle.