The fresh look had been applied throughout the entire store, including special uniforms, menus, and digital touch-points. Meanwhile, HKBN will become the restaurant’s main ICT services provider for the next 10 years.
Showing the colonel fighting for the secrets behind Bei Fung Tong Chicken, the campaign's delightful animated videos and images have been crafted in the style of pulpy Hong Kong comics.
"We are facing fierce competition from other international big names and local flavours, but food delivery platforms are also strong opponents as well, making us explore innovative ways to engage customers.”
As part of its “Wholehearted, Simple and Tasty” branding campaign, 7-Eleven Hong Kong has rolled out a new chicken series with 10 ready-to-eat products, alongside tasting events, interactive games, and in-store promotion to promote the new product range.
Three-dimensional art installations have been installed at each stairway, allowing customers to take instagrammable photos.
Ogilvy brings back the heat for a refresh of its KFC “Hot & Spicy” concept with a Game of Thrones twist.