"Specialists tend to work better in clarity or structure, while generalists work easily in chaos and fluidity."
The campaign, running across social media, out-of-home advertising and on-ground activations, aims to debunk the misconception the company is only strong in the retirement and wealth management space.
For its latest campaign, Manulife invites people to imagine how statues from classical antiquity might have turned out had they been protected by insurance. The ‘Reimagining Ancient Tragedies’ campaign was created by TBWA/Singapore and includes a film, OOH advertising...
A bridge between marketing and sales, is a "necessity to survive" in a landscape where brands are increasingly demanded to create experiences for consumers and impact their lives.
"It is a lot harder when the spotlight is on organisations or politicians."
The takeover saw Manulife Singapore silently archiving more than 200 existing posts, changing its handle to @mrsfortunetellersg, and creating a brand new account to take on its identity to throw users.