The five minute film draws parallel to Wang Lei’s personal story. In addition, the campaign is currently also supported by a dedicated interactive microsite and on ground activations.
"Specialists tend to work better in clarity or structure, while generalists work easily in chaos and fluidity."
The campaign, running across social media, out-of-home advertising and on-ground activations, aims to debunk the misconception the company is only strong in the retirement and wealth management space.
For its latest campaign, Manulife invites people to imagine how statues from classical antiquity might have turned out had they been protected by insurance. The ‘Reimagining Ancient Tragedies’ campaign was created by TBWA/Singapore and includes a film, OOH advertising...
A bridge between marketing and sales, is a "necessity to survive" in a landscape where brands are increasingly demanded to create experiences for consumers and impact their lives.
"It is a lot harder when the spotlight is on organisations or politicians."