by Steve Jones | Sep 13, 2019 | adtech, AirAsia, chatbots, Endurance, News, Technology, virtual assistant
Brands are increasingly turning to chatbots in Malaysia but few are delivering a positive customer experience, a white paper into the technology has found. Digital agency Entropia branded the majority of chatbots “deeply frustrating” after analysing their reliability,...
by Avelyn Ng | Jun 7, 2019 | Adam Geneave, Agencies, AirAsia, AirAsia Virtual Allstar, AVA, chatbots
AirAsia’s chief customer happiness officer Adam Geneave told A+M in an interview why being first wasn't a priority for the brand when it came to the launch of its chatbot AVA.
by Brad Howarth | May 1, 2019 | chatbots, customer engagement, Oracle, urban polo
Few people have successfully dragged a sport that was popular during the Parthian Empire into the heart of one Asia-Pacific’s most modern cities.
by Nadia Cameron | Mar 29, 2019 | account-based marketing, adobe, B2B marketing, chatbots, digital marketing, Drift, LinkedIn, marketing automation, marketing technology, Marketo
?Account-based marketing is front and centre for Marketo under its new owner, Adobe, and the group is claiming a world-first on conversational ABM to prove it.
by Nadia Cameron | Mar 29, 2019 | account-based marketing, adobe, B2B marketing, chatbots, digital marketing, Drift, LinkedIn, marketing automation, marketing technology, Marketo
?Account-based marketing is front and centre for Marketo under its new owner, Adobe, and the group is claiming a world-first on conversational ABM to prove it.
by Brad Howarth | Mar 25, 2019 | brand strategy, chatbots, customer engagement, customer experience management, LivePerson, marketing technology
Brand owners often talk about their brand having a personality. Some are sassy, others are authoritative, and a few are cheeky. But when it comes to bringing the brand to life through a chatbot interface, focusing in on the personality might be the last thing you want...
