by Nadia Cameron | May 23, 2022 | Beauty, chatbots, conversational AI, FMCG, Infobip, Instagram, marketing campaigns, Social Media Marketing, Whatsapp
Prioritising convenience and connecting with consumers on their own terms has led Dior beauty to extend its global influencer marketing activities and incorporate conversational messaging platform, WhatsApp.
by Rosalyn Page | Mar 10, 2022 | artificial intelligence (AI), chatbots, not for profit, voice assistants
“Quitline is always looking for new and innovative ways to engage and communicate with people who want to quit smoking or vaping,” Quitline manager, Lindsay Whelan, told CMO about its decision to adopt a new artificial intelligence (AI) tool.
by Nadia Cameron | Sep 29, 2021 | bizcover, chatbots, customer experience management, customer service, customer support, customer technology, digital marketing, Insurance, marketing automation, marketing technology, personalisation
A Net Promoter Score of +74 and 30 per cent year-on-year growth are just some of ways BizCover’s transformative investment into personalised and increasingly automated customer service and marketing has delivered.
by Nadia Cameron | Aug 10, 2021 | chatbots, chief digital official, customer service, digital strategy, Financial Services, National Australia Bank, Social Media Marketing
More than 80 per cent customer satisfaction scores and 90,000 call deflections are just some of the metrics giving National Australia Bank’s Reveka Katakis confidence in the company’s evolving digital and social customer service approach.
by Nadia Cameron | Jul 22, 2021 | chatbots, Content Marketing, data-driven marketing, digital assistant, digital marketing, Stackchat, Tourism Australia
More extensive and informative customer sentiment analysis, improved engagement through personalised next-best actions and content gap recommendations are the big wins Tourism Australia is seeing after investing in chatbot technology.
by Rosalyn Page | Apr 14, 2021 | artificial intelligence, chatbot, chatbots, human-centred design
Versa agency has created a unique interactive, artificial intelligence (AI)-driven website which uses conversational bots so visitors can use voice or text to interact with the site.
