by Ginny Marvin | Apr 29, 2019 | Bing, Channel: SEM, Paid search
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more...
by Lewis Gersh | Apr 27, 2019 | Channel: SEM, Paid Search Column
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. The post One-to-one-household marketing requires solving the ‘shareability’ problem appeared...
by Anders Hjorth | Apr 23, 2019 | Channel: SEM, Local Search Column
Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods. The post The time has come to optimize for IRLs rather than URLs appeared first on...
by Alex Perrin | Apr 23, 2019 | Channel: SEM, Paid Search Column
Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do. The post Debunking the top 5 stereotypes of programmatic traders appeared first on Marketing Land. Please visit Marketing...
by Steve Costanza | Apr 20, 2019 | Channel: SEM, Paid Search Column
Here’s how retailers should map their audience strategy for new-versus-returning customers to search. The post New customer acquisition vs. retention: 7 best practices for search appeared first on Marketing Land. Please visit Marketing Land for the full...
by Adam Dorfman | Apr 19, 2019 | Channel: SEM, Paid Search Column
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. The post Here’s how digital word of mouth and search have converged appeared first on Marketing Land. Please visit Marketing Land for the...
