by Amanda Farley | May 10, 2019 | Channel: SEM, Paid Search Column
The PPC industry is shifting its focus on not just what happens after the click, but what happens after the conversion. The post What happens post-conversion? It’s time we figure it out, together appeared first on Marketing Land. Please visit Marketing Land for the...
by Kenneth Andrew | May 10, 2019 | Bing, Channel: SEM, Paid Search Column
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle. The post If you’re not remarketing keywords, you’re missing out appeared first on Marketing Land. Please visit Marketing...
by Keith Pieper | May 8, 2019 | Channel: SEM, Paid Search Column
Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. The post Contextual audience targeting: Pivot your audience strategy from cookies to content appeared first on Marketing Land....
by Scott Vaughan | May 7, 2019 | Channel: SEM, Marketing Strategies Column
When done correctly, an always-on approach can bring brand relevancy at every stage of the customer lifecycle, sustained communications and high-value story building. The post Déjà vu! CMOs are bringing back always-on marketing appeared first on Marketing Land. Please...
by Ronald Dod | May 3, 2019 | Channel: SEM, Paid Search Column
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform. The post Learn how to get better returns from Microsoft Ads appeared first on Marketing Land. Please visit...
by Dan Slivjanovski | Apr 30, 2019 | Channel: SEM, Paid Search Column
As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. The post We must demand a higher standard of quality for online advertising appeared first on Marketing Land. Please visit Marketing Land for the full...
