by Jacob Baadsgaard | Mar 22, 2019 | Channel: Retail, Marketing Strategies Column
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some of the ways marketers can influence purchasing decisions. The post Cognitive biases: How to get people to prefer your business...
by Mike Farrell | Mar 20, 2019 | Channel: Retail, Retail Column
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. The post Time to leave last touch attribution in the dust? Answer these 4 questions first appeared first on Marketing...
by Jon Schulz | Mar 19, 2019 | Channel: Retail, Marketing Strategies Column
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. The post Why digital out-of-home should be integrated into your 2019 marketing mix appeared first on...
by Ginny Marvin | Mar 13, 2019 | A-Post to MarTech Today, Channel: Retail, E-Commerce, wordpress5
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script injections. The post WordPress plugin to win back cart abandoners leaves sites open to attack appeared first on Marketing Land. Please...
by Ginny Marvin | Mar 1, 2019 | A-From SEL, Amazon, Amazon: Amazon Advertising, Channel: Retail, Search Marketing
Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program. The post Amazon extends Sponsored Products to AmazonFresh for CPG brands appeared first on Marketing Land. Please visit Marketing Land for the full...
by Amy Gesenhues | Mar 1, 2019 | Amazon, Channel: Retail, E-Commerce, Machine Learning & Artificial Intelligence, Marketing Tools
The program is being introduced on an invite-only basis, offering sellers both automated and manual protections. The post Amazon’s Project Zero launches to help brands fight counterfeiters appeared first on Marketing Land. Please visit Marketing Land for the full...
