by Amy Gesenhues | Apr 17, 2019 | A-From MTT, Augmented & Virtual Reality, Channel: Mobile, E-Commerce, Internet Marketing Industry, MarTech Conference, Mobile Marketing
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it. The post The retailers and brands delivering first-rate mobile AR experiences appeared first on Marketing Land....
by Dan Hurwitz | Apr 12, 2019 | Channel: Mobile, Mobile Marketing Column
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. The post In the battle for mobile engagement, branded apps hold untapped value appeared first on Marketing Land. Please visit Marketing Land for the full...
by Taylor Peterson | Apr 12, 2019 | A-Post to MarTech Today, Channel: Mobile, Display Advertising, Google: Maps & Local, Native Advertising
Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. The post Waze enables programmatic inventory, to offer richer analytics with Google ad tech...
by Pamela Parker | Mar 26, 2019 | Apple, Apple: Apple TV, Channel: Mobile
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video. The post Apple’s big service launches hold few opportunities for marketers appeared first on Marketing Land. Please visit...
by Ginny Marvin | Feb 26, 2019 | A-From SEL, Channel: Mobile
See how your site stacks up against competitors, get recommendations for improvement. The post Google revamps Test My Site mobile site speed tool appeared first on Marketing Land. Please visit Marketing Land for the full...
by Vikas Gulati | Feb 18, 2019 | Channel: Mobile, Mobile Marketing Column
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation. The post What the big UA players will be doing (more of) in 2019 appeared first on Marketing Land. Please visit Marketing Land...
