by Dan Hurwitz | May 15, 2019 | Channel: Mobile Marketing, Mobile Marketing Column, Video
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their money’s worth. The post 5G won’t solve ad-supported video’s playback issues appeared first on Marketing Land. Please visit Marketing...
by Jennifer Videtta | May 10, 2019 | A-Post to MarTech Today, Channel: Mobile Marketing
As technology improves with natural language processing and AI, chatbots will take away revenue from other marketing channels, a recent study examining retail brands by Juniper Networks claims. In fact, retail sales from chatbots will nearly double annually, reaching...
by Ginny Marvin | May 9, 2019 | Channel: Mobile Marketing, Google, Google: AdWords, Google: Mobile
App ads will soon be eligible to appear on the YouTube homepage feed. The post Google App campaigns to get YouTube inventory, tROAS bidding appeared first on Marketing Land. Please visit Marketing Land for the full...
by Greg Sterling | May 8, 2019 | Channel: Mobile Marketing, Google, Google: Google Assistant, Google: Google Home, Google: Voice Search
The $229 device could become a big hit, paving the way for more user engagement and monetization. The post Google Nest Hub Max: A new weapon in the smart home battle against Alexa appeared first on Marketing Land. Please visit Marketing Land for the full...
by Brian Handly | Mar 22, 2019 | Channel: Mobile Marketing, Mobile Marketing Column
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. The post 3 key components of mobile audience marketing appeared first on Marketing Land. Please visit Marketing Land for the...
by Greg Sterling | Mar 21, 2019 | Channel: Mobile Marketing, Facebook, Google
AppsFlyer also says that app-install fraud is 30 percent across the industry. The post Report: Facebook the top network for app-installs, Google, Apple follow appeared first on Marketing Land. Please visit Marketing Land for the full...
