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How the New York Times applied marketing technology to triple subscriptions

The Times' martech product team sits between strategy and customer experience delivery and connects engineering and marketing. The post How the New York Times applied marketing technology to triple subscriptions appeared first on Marketing Land. Please visit Marketing...

How to wed multiple martech stacks when companies merge

Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it work. The post How to wed multiple martech stacks when companies merge appeared first on Marketing Land. Please visit Marketing...