Select Page

LiveRamp gives advertisers a way to target users across all of their CTV interactions

The platform has extended its identity resolution capabilities to include OTT and digital TV users. The post LiveRamp gives advertisers a way to target users across all of their CTV interactions appeared first on Marketing Land. Please visit Marketing Land for the...

Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions. The post Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation appeared first on Marketing Land. Please visit Marketing Land for the full...