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Unilever stops working with digital media influencers who buy followers

The call echoes the CPG giant's similar demand for more transparency in programmatic advertising earlier this year. The post Unilever stops working with digital media influencers who buy followers appeared first on Marketing Land. Please visit Marketing Land for the...

IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017

With self-reported ad revenues a whopping 275 percent higher than in 2015, marketers and podcasters continue to see a bright future for podcasting. The post IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017 appeared first on Marketing Land....