The pop-up provides an engaging retail experience which allows visitors to explore Kiehl’s products through various digital touchpoints.
The staff members will also be offered courses and workshops to build competency in digital skills such as data, robotic process automation, programming, as well as User Interface/User Experience (UI/UX) design.
According to statistics from Meltwater from 18 to 22 November, there were 1,180 mentions of SIA and 56 mentions of CAG.
"Creativity is not just about original thinking. It’s about who gets there first."
Without explicitly mentioning Jewel, several media outlets quoted the CEO saying that the difference between the two was that “one is a shopping mall, and one is an international airport”.
"In Singapore, Changi Airport is a tourist attraction in itself, and Jewel has enhanced that reputation and appeal."