The number of DOOH panels in Klang Valley increased by 6% to 803 in 2019, while the number of sites also increased to 177 last year.
Celcom has always believed in using innovations in technology to foster togetherness and connectivity, and decided to bring this to life through the context of the Chinese New Year festive celebrations.
Among the top five were Maybank, Genting, Sime Darby and Tenaga Nasional. Meanwhile, Padini was named the highest intangible value brand.
This comes four months after both parties announced that they will be merging operations.
The film is followed by a special encore performance of “Negaraku”, conducted by the late Tony Fonseka which was made possible through deep learning modules.
The campaign was done in partnership with M&C Saatchi Malaysia, MediaCom, and local Google partners.