The Hong Kong-based airline Cathay Pacific has decided to tap into the ‘sensory’ world with the first major campaign by VCCP out of Singapore, stepping away from the norms of business class ads. Designed to promote the premium passenger product, the work is titled...
Cheng succeeds Anthony Lau Chun-hon who stepped down from the post in July to pursue personal interests.
The oddly-timed post for the city's carrier is not being well received by Hongkongers sharing it on social media. Reactions have been running the gamut from pity to outrage.
After a 39-year career with Swire Group, Slosar will be replaced by executive Patrick Healy once the company concludes its board meeting on 6 November.
Ng takes over from former CEO Ronald Lam as a result of the management shuffle in the airline group, following a PR blowout stemming from Hong Kong's ongoing protests.
CCTV has now reported that Swire Group has been angered by the controversies surrounding the airline and that there are plans to enact further management changes at the airline in future.