Akiskalos will pursue a career opportunity outside the Carlsberg Group and will join a private equity investment firm based in London.
“Our growth is coming from selling higher-priced products to people who are a bit more curious about the beer they are drinking.”
"We will continue to actively engage media and influencers to raise brand awareness in addition to mass media buy."
"Strategically, we were dead on for all three brands in terms of understanding their core essence and being able to connect it to relevant local audience insights," co-founder and CEO Shaun Tay told A+M.
Dentsu Impact has been assigned the social media mandate for Carlsberg India. This is in addition to the creative business which has been with the agency for a while now. The social media duties were given to the agency in the wake of it starting a specialist division...
In collaboration with Tata Communications, the network supports Carlsberg's digital transformation of operations in 130 sites across Western Europe.