by Kimeko McCoy | Jun 27, 2022 | Cannes, Online Marketing
For the last three years, AB InBev’s in-house agency draftLine has been working to prove itself not only effective, but efficient. This is especially true because it launched during a time when many advertisers were pumping the brakes on plans to take more marketing...
by Kimeko McCoy | Jun 24, 2022 | Advertising, Cannes, Online Marketing, Vevocannes22
The annual Cannes Lions Festival of Creativity is good for more than a sunburn along the Croisette and exclusive parties. Since its inception, it has been the go-to place for marketers and advertisers to converge and discuss industry issues and make plans for the...
by Kristina Monllos | Jun 23, 2022 | Cannes, Online Marketing, Vevocannes22
There was an air of uncertainty around the festival’s return after a two-year, Covid-induced hiatus with many wondering if the festival would maintain its relevance. It has for some, at least as the slew of announcements and promotion for freshly inked deals seems to...
by Kristina Monllos | Jun 23, 2022 | Cannes, Online Marketing, Vevocannes22
There was an air of uncertainty around the festival’s return after a two-year, Covid-induced hiatus with many wondering if the festival would maintain its relevance. It has for some, at least as the slew of announcements and promotion for freshly inked deals seems to...
by Michael Bürgi | Jun 23, 2022 | Cannes, Media, podcasts, Vevocannes22
Subscribe: Apple Podcasts • Stitcher • Spotify In the final installment of the Digiday Podcast from the 2022 Cannes Lions Festival of Creativity, I was joined by Rob Pierre, the irrepressible CEO and co-founder of Jellyfish, a network of agencies and marketing...
by Michael Bürgi | Jun 23, 2022 | Cannes, Media, podcasts, Vevocannes22
Subscribe: Apple Podcasts • Stitcher • Spotify In the final installment of the Digiday Podcast from the 2022 Cannes Lions Festival of Creativity, I was joined by Rob Pierre, the irrepressible CEO and co-founder of Jellyfish, a network of agencies and marketing...