by Michael Bürgi | Jun 1, 2022 | Business of TV, Media
Anticipation is growing among media buyers and advertisers as they await the details of Netflix’s plans to incorporate advertising into its streaming platform starting this fourth quarter. A good amount of Netflix’s content is widely regarded as high quality that...
by Tim Peterson | Jun 1, 2022 | Business of TV, fotvbriefing, Future of TV, plusbriefing
This week’s Future of TV Briefing looks at how last year’s upfront negotiations and the past year’s scatter market have created the conditions for the power balance in this year’s upfront negotiations to be more even than in the past two years. Scattering the upfront...
by Tim Peterson | May 27, 2022 | Business of TV, Future of TV
Targeted advertising may be the dominant digital approach, but it’s still a burgeoning aspect of the broadening TV ad market. But that’s changing, albeit slowly though not as slowly anymore. Case in point: The Walt Disney Company is bolstering its advertising...
by Seb Joseph | May 26, 2022 | Business of TV, Online Marketing
Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company. The media management firm sees TV measurement (or the lack thereof) stateside as a way into a market that’s proven tough to...
by Tim Peterson | May 25, 2022 | Business of TV, fotvbriefing, Future of TV, plusbriefing
This week’s Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple years. Upstream TVStreaming viewership hits highwater markStreaming’s belt-tightening era, Netflix’s...
by Tim Peterson | May 25, 2022 | Business of TV, fotvbriefing, Future of TV, plusbriefing
This week’s Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple years. Upstream TVStreaming viewership hits highwater markStreaming’s belt-tightening era, Netflix’s...
