by jim cooper | Jun 28, 2022 | Business of TV, MNTNTP, Online Marketing
The article was first reported on, and published by Digiday sibling Modern Retail Athletic footwear company Hoka is taking to marketing platforms like connected TV in its first-ever global ad campaign, marking a big public leap for a brand that’s been busy with...
by Julian Cannon | Jun 23, 2022 | Brands in Culture, Business of TV, Online Marketing
The Boston Celtics aims to get as many eyeballs on its own brand — as well as its sponsors — as possible. In recent years, the team has gone after more integrated partnerships to make this possible. “We’ve got the traditional media and obviously the brand integrated...
by Julian Cannon | Jun 23, 2022 | Brands in Culture, Business of TV, Online Marketing
The Boston Celtics aims to get as many eyeballs on its own brand — as well as its sponsors — as possible. In recent years, the team has gone after more integrated partnerships to make this possible. “We’ve got the traditional media and obviously the brand integrated...
by Tim Peterson | Jun 15, 2022 | Business of TV, fotvbriefing, Future of TV, plusbriefing
This week’s Future of TV Briefing looks at the stage of the upfront cycle where advertisers submit their orders, which may not match up with the initially agreed-upon commitments. The real upfront marketConnected TV’s ad viewability issueNetflix seeks ads help,...
by Tim Peterson | Jun 9, 2022 | Business of TV, Future of TV
Connected TV combines the best of traditional TV and digital for advertisers. At least, that’s the promise of CTV. In practice, the hybridization of TV and digital in CTV is more complicated due to nuances introduced by that blend that, when not accounted for, can...
by Tim Peterson | Jun 8, 2022 | Business of TV, fotvbriefing, Future of TV, plusbriefing
This week’s Future of TV Briefing looks at how measurement costs could complicate TV networks’ and advertisers’ efforts to shift to a multiple currency era. Currency costsThe TikTok-driven push for on-camera talentNetflix eyes sports rights, Fox and NBCUniversal...
