by Tim Peterson | Jan 21, 2022 | Business of TV, Future of TV
Last spring Netflix executives projected a strong second half of 2021. And the company delivered, although not to the extent that the dominant streaming service had hoped. Now Netflix has set relatively low expectations for the start of 2022. In the fourth quarter of...
by Michael Bürgi | Jan 13, 2022 | Business of TV, Media
Almost two years after the two ad-tech companies merged, TrueX and Gimbal will roll out a new ad-marketplace product that essentially blends the signature elements of each company, Digiday has learned. Called TrueTargeting, the new tool, (which will be announced next...
by Tim Peterson | Jan 12, 2022 | Business of TV, fotvbriefing, Future of TV, plusbriefing
In this week’s Future of TV Briefing, let’s try to make sense of the different attempts to tackle TV’s measurement problem. Crossed-up measurementConnected TV platforms’ latest countsYouTube’s wunderkind, Omicron’s production impact, The CW’s potential sale and more...
by Tim Peterson | Jan 5, 2022 | Business of TV, fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks ahead at the top questions likely to dominate the TV, streaming and digital video industry in 2022. Up nextWTF is automatic content recognition?Nielsen’s latest measurement error, HBO Max’s podcast programming and more Up next...
by Tim Peterson | Jan 5, 2022 | Business of TV, Future of TV, Masters of Uncertainty, mastersofuncertainty
This story is part of Digiday’s Masters of Uncertainty series, a look at people and companies at the center of media’s defining storylines. Find the rest here. Kelly Abcarian loves math. “I come from a family of math nerds,” she said. “I’ve always been drawn to...
by Tim Peterson | Jan 3, 2022 | Business of TV, Future of TV
Your TV is listening. And watching. Whether a TV is listening or watching along with a viewer depends on whether it’s a smart TV, but an increasing share of TV watch time is happening on smart TVs. In the third quarter of 2021, the amount of time people spent watching...
