Dentsu, Comscore partnership set to boost local TV measurement with advanced analytics
WTF are frequency caps?
Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
Finally, some details on Netflix’s ad-supported offering — but buyers are stunned at what they’re hearing
Future of TV Briefing: The 2022 glossary
Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?
Future of TV Briefing: Inside Netflix’s ongoing talks with agency executives about its ad-supported plans
The Rundown: Disney+ tops 152 million subscribers, but growth slows in the U.S.
