by Michael Bürgi | Sep 17, 2021 | Business of TV, Media, MNTNTP, performance marketing
Given the insanity of the recent television upfront marketplace this past spring, in which networks secured gigantic price increases (but didn’t increase their total revenue much due to cratering impressions and limited inventory), many marketers had trouble getting...
by Tim Peterson | Sep 15, 2021 | Business of TV, fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week recaps what happened over the summer, including the return of mega-merger mania, the sped-up upfront cycle, the flattening streaming landscape and TV’s measurement melee. A busy summer breakSmart TV warsApple preps streaming push,...
by Sara Guaglione | Sep 15, 2021 | Business of TV, cheatsheet, Future of TV
Four months after TV networks, connected TV platforms, streaming services and video publishers pitched advertisers at the Interactive Advertising Bureau’s Digital Content NewFronts, the industry organization hosted another event for TV networks, CTV platforms,...
by Tim Peterson | Sep 7, 2021 | Business of TV, Future of TV
The convergence of TV, streaming and digital video has complicated the advertising marketplace in many ways. Among them is managing the ads that are running across TV networks, streaming services, connected TV and digital video platforms and publishers. Even...
by Tim Peterson | Sep 1, 2021 | Business of TV, fotvbriefing, Future of TV, plusbriefing
The Future of TV Briefing this week looks at the companies that are aiming to revamp the traditional TV ad format for streaming. Breaking the TV ad breakCollege football’s comebackAdvertisers’ thoughts on NBCUniversal’s measurement move, The NFL’s return as TV...
by Tim Peterson | Aug 30, 2021 | Business of TV, Future of TV
TV advertisers buying inventory outside the annual upfront marketplace often have to be strategic. A lot of the prized programming is bought out by upfront advertisers, tensing the market for so-called scatter ad buyers that face higher prices in exchange for the...
