A+M understands the pitch covers markets such as Malaysia, Singapore, Indonesia, Thailand, Vietnam and the Philippines.
"Ultimately, we make connections that inspire people and move them to purchase," said BCW CEO Donna Imperato.
Lim was managing director of Southeast Asia with Burson-Marsteller between April 2016 to July 2017.
Changi Recommends and PROTON have been called out by several industry sources for their short timelines. But the bigger question is, how can we as an industry curb it?
Converse has chosen Burson Cohn & Wolfe as its agency of record in Hong Kong, meaning BCW will manage the public relations and integrated communications strategy for the sports brand. The win comes on the back of BCW’s work with Converse in mainland China and the...
In November last year, the smartphone manufacturer appointed Burson Cohn & Wolfe and Edelman to handle PR duties.