Why Lowe’s is focused on TikTok, Instagram expansion this holiday season
Why DoorDash, Marvel worked together to create a new digital comic book
DTC meat brand ButcherBox taps influencers to reach parents through short form videos
‘Built-in audience’: Inside Fender’s educational, inspirational TikTok strategy to tune in new guitarists
‘Massive growth of hot and spicy snacks’: Frito-Lay’s SVP of brand marketing on the Super Bowl, turning Flamin’ Hot from a flavor to a...
‘Reach a totally different audience’: With Sundance virtual once again, marketers pivot to online experiences
Why Sabra decided to focus on the protein benefits of hummus in its new ad strategy
‘Make it an inclusive community’: KYX World is aiming to be Rent the Runway for sneaker fans
Increasingly cynical consumers are tired of brand pretense, Havas’ latest Meaningful Brands survey finds
