by Kristina Monllos | May 12, 2022 | Brands in Culture, Online Marketing
Over the last year, Colgate-Palmolive built out an in-house media team as part of its plan to modernize the company’s capabilities and take a hybrid approach to media buying and planning. While WPP and Wavemaker still handle the execution, the company now has...
by Kristina Monllos | May 5, 2022 | Brands in Culture, Online Marketing
Over the last three-and-a-half years, Skullcandy has gone from having a couple of production designers in-house to building out its own internal creative agency. The roughly 20-person in-house team is responsible for the content creation to boost brand awareness and...
by Kristina Monllos | May 2, 2022 | Brands in Culture, Online Marketing
As awards shows and festivals return to be in-person, brands are showing up and increasing their experiential marketing efforts and Grey Goose is among the myriad brands in the mix. The high-end vodka mainstay has recently rolled out experiential marketing efforts at...
by Kristina Monllos | Apr 29, 2022 | Brands in Culture, Online Marketing
Over the last two years, apartment rental website Apartments.com has retooled its media strategy, moving away from being linear TV dominant to a more diversified approach. This year, the listing site plans to continue to spend on linear TV, albeit at a reduced...
by Michael Bürgi | Apr 22, 2022 | Brands in Culture, Media
Given the struggles some legacy financial firms have with attracting younger people to use their products and services, who seem as drawn to upstart services like Robin Hood or maverick investors like Cathie Wood of Ark Invest, it’s little surprise that Fidelity is...
by Kristina Monllos | Apr 21, 2022 | Brands in Culture, Online Marketing
Throughout the pandemic, many hopeful or aspiring musicians began to pick up instruments to give playing a try (or try again) as people spent more time on hobbies. In doing so, some of those hopeful musicians began to spend more time on Guitar Center’s website or in...
