by Kimeko McCoy | Sep 16, 2021 | Brands in Culture, Online Marketing
A collective of women’s health and wellness brands, including pregnancy care brand Oula and LGBTQ+ healthcare brand Folx Health, are taking aim at Texas’ new restrictive abortion laws (SB8) with a message: Our bodies, our choice. The stunt represented another way of...
by Michael Bürgi | Jul 23, 2021 | Brands in Culture, Online Marketing
We all search for meaning at times in our lives. Motivbase, a cultural anthropology firm that scans the Internet for deeper ethnographical meaning in the things people say and do online, is using those efforts to help companies plan for the future — in creating new...
by Kimeko McCoy | Jul 20, 2021 | Brands in Culture, marketingbriefing, Online Marketing, plusbriefing
Summer is still in full swing. But with the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, marketers have already started to think through ad strategies ahead of this year’s back-to-school season. For the latest...
