by Simon Yuen | Aug 20, 2018 | Branding, Four Points by Sheraton, Marriott, Online Marketing
Four Points by Sheraton put out a local ad announcing that it will terminate its franchise agreement with parent group Marriott International, in protest over the group giving in to Beijing pressure to list the island as part of China.
by Simon Yuen | Aug 20, 2018 | Branding, commercial, Liverpool FC, MG China
One of the top-flight football giants in the UK, Liverpool possesses a strong fanbase in China and now continues its partnership with MG China for another year to help the brand grow its business.
by Cora Llamas | Aug 20, 2018 | Branding, Cherry Mobile, event, Juan Alfonso, Light Rail Manila Corp., Michelle Cinco-Ngu, Online Marketing, PHAR Philippines, Prem Bhatia
As part of its public service initiative, Cherry Mobile, the leading local technology giant, formalized a partnership with the Light Rail Manila Corporation (LRMC)and PHAR Philippines to install charging kiosks at select LRT-1 stations. “Cherry Mobile, at its core, is...
by Cora Llamas | Aug 20, 2018 | Branding, Cherry Mobile, event, Juan Alfonso, Light Rail Manila Corp., Michelle Cinco-Ngu, Online Marketing, PHAR Philippines, Prem Bhatia
As part of its public service initiative, Cherry Mobile, the leading local technology giant, formalized a partnership with the Light Rail Manila Corporation (LRMC)and PHAR Philippines to install charging kiosks at select LRT-1 stations. “Cherry Mobile, at its core, is...
by Robin Kurzer | Aug 15, 2018 | Branding, Channel: Mobile Marketing, Display Advertising, Marketing Tools: Social Media, Statistics, Statistics: Online Behavior
The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z. The post Report: Traditional methods of personalization don’t work for millennials and Gen Z appeared first on Marketing...
by Simon Yuen | Aug 14, 2018 | Branding, Golin Hong Kong
Golin Hong Kong has launched a new leadership training initiative, asking the company's young talents to coach seniors.
