by IDG Online Staff | Jul 15, 2021 | brand, marketing strategy, Partnerships
A new report from IDG Research and Partnerize has found strong support for partnership as a marketing strategy. More than half of the marketers surveyed reported that partnership represented a significant portion of their strategy, with 16% stating they relied on...
by Rosalyn Page | Mar 25, 2020 | brand, brand insights, brand strategy, COVID-19
The Covid-19 pandemic currently playing out around the world has upended the 2020 plans for almost every brand and every marketer. At a time of health and economic stress along with working and family life upheaval, certainties about business and the role of brands...
by Staff Writer | Jan 6, 2020 | brand, Branding, event, Online Marketing, startup, Startup Island: Taiwan
Supported by various government departments and private enterprises, the brand is hoped to showcase the very best of Taiwan’s startups to the world and help them expand to global markets.
by Vanessa Mitchell | Nov 22, 2019 | advertising campaign, brand, data strategy, digital marketing, FMCG, marketing strategy, news corp
News Corp announced a raft of further advertiser initiatives in an effort to offer more relevant campaigns for brands.
by IDG Online Staff | Oct 30, 2019 | brand, Canva, Customer Experience, customer journey, Design, Facebook, friction
Facebook’s Zero Friction Future interview series, reveals how omnipresent design platform, Canva, has created a business “railtrack” to reduce internal friction for organisations to keep up with the exponential demand for quality visual assets.
by Rosalyn Page | Jun 12, 2019 | brand, brand strategy, gen Y, Junkee Media, market research, marketing strategy, millennials, oOH!media
Young Australians are putting brands on notice that they expect brands to support causes they value, according to fresh research undertaken by Pollinate Research on behalf of Junkee Media and oOh!media.
