by Brad Howarth | Oct 18, 2018 | B2B marketing, brand strategy, CMO role, Information Technology, marketing strategy, marketing technology, SAP
Alicia Tillman was only two months into her role as chief marketing officer at German-based enterprise software maker, SAP, when she found herself in front of the company’s executive and supervisory boards.
by Brad Howarth | Oct 11, 2018 | brand strategy, digital marketing, Levi's, omni-channel retailing, SAP
When your company is credited with creating a product as enduring as blue jeans, it might be easy to rest on your laurels. But despite it being almost 150 years since Levi Strauss patented his iconic trousers, his eponymous company is continuing to innovate both in...
by Nadia Cameron | Oct 11, 2018 | brand strategy, CMO role, financial services industry, marketing campaigns, marketing strategy
It’s no good trying to be a customer-led marketer if you haven’t established the key fundamentals of brand strategy, purpose and process first, Mortgage Choice’s GM of marketing believes.
by Vanessa Mitchell | Oct 10, 2018 | ahm, brand strategy, health insurance, marketing campaigns, marketing strategy, rebrand
ahm has launched a new brand platform anchored in simplicity that it says is more just a marketing campaign, it's an entire brand permeation.
by Vanessa Mitchell | Oct 9, 2018 | Amazon, Apple, brand strategy, consumer trust, Google, Interbrand, market research, personalisation
?The role of brand is more important and valuable than ever and is key to accelerating growth, particularly when an overall sense of trust is in steep decline.
by Vanessa Mitchell | Oct 8, 2018 | brand strategy, CMO50, Compare the Market, data-driven marketing, digital marketing, marketing campaigns, marketing strategy
When Jenny Williams, CMO of Compare the Market (CTM), says she’s pushing ‘Simplesness’ throughout the entire business, it’s hard not to conjure images of meerkats popping their heads up throughout the insurance comparison business.
