by Vanessa Mitchell | Feb 13, 2019 | brand strategy, digital marketing, dotdigital, dotmailer, marketing technology, omnichannel marketing, personalisation, rebrand
Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.
by Nadia Cameron | Feb 12, 2019 | audio branding, brand strategy, conversational commerce, mastercard, omni-channel retailing, voice-activated devices
Mastercard has followed up the decision to drop its name from its brand mark with a new sonic brand identity aimed at tapping into the growing audio-based nature of marketing and shopping.
by Nadia Cameron | Feb 12, 2019 | brand strategy, CMO role, Content Marketing, financial services sector, fintech, marketing careers, marketing strategy, Royal Commission, Stockspot
‘Boring is brilliant’: It’s a phrase unlikely to trigger excitement in the hearts of many marketing leaders.
by Nadia Cameron | Feb 4, 2019 | adtech, B2B marketing, brand strategy, marketing strategy, media companies, oath, Yahoo, yahoo7
It was a rebrand challenge two-a-half years and one arguably large misstep in the making. Following the acquisitions of AOL in 2015 and Yahoo in July 2016, US-based telco giant, Verizon, set out on a mission to unify and rebrand its media, adtech and Internet...
by Vanessa Mitchell | Feb 1, 2019 | brand strategy, customer experience management, employee experience, Facebook, Nestle, Workplace by Facebook
In recognition that employee experience is directly linked to customer experience (CX), Nestlé has implemented Workplace by Facebook to break down barriers and build a more collaborative workplace.
by Vanessa Mitchell | Jan 31, 2019 | brand purpose, brand strategy, CSR, Generation Z, market research, marketing strategy, personalisation, WP Engine
An international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, are willing to trade privacy for personalised experiences, prefer business to have both an online and physical...
