by Nadia Cameron | Sep 17, 2021 | brand strategy, market research, retail, WPP
Bunnings and JB Hi-Fi have come out trumps for being dependable, inspirational and aspirational in a new survey aimed at finding the most loved retail brands locally and globally.
by Nadia Cameron | Sep 2, 2021 | brand strategy, marketing services, rebrand, rebranding, sensis, SMBs, Thryv
Six months after being acquired by US software company, Thryv, Australia’s Sensis business has undergone a rebrand and launched a new local edition of the business management product range in the Australian market.
by Nadia Cameron | Aug 31, 2021 | B2B marketing, brand strategy, rebrand, rebranding, technology services
On 6 September, Brightstar officially takes the wrappers off its comprehensive rebrand to Likewize. The massive effort is designed to showcase the global company’s transformation from mobile phone distribution to a broader technology protection and services provider....
by Nadia Cameron | Aug 26, 2021 | brand strategy, marketing leadership, rebranding, retail
Feelings often trump rational thought when it comes to many decisions we make in our lives. And it’s this very insight that’s behind the rebrand strategy employed by MyDeal CMO, Ryan Gracie, to kickstart a new era for the 10-year-old online retail business.
by Nadia Cameron | Aug 19, 2021 | brand strategy, diversity, FMCG, inclusive marketing, innovation, marketing strategy, plant-based food
Reflecting the quintessential Australian spirit has always been instrumental to the Four N Twenty brand. And it’s this very Australian outlook that’s giving the 75-year-old brand licence to expand out of its traditional meat pie heartland into the burgeoning world of...
by Nadia Cameron | Aug 17, 2021 | brand strategy, consumer electronics, consumer engagement, LG, marketing campaigns, marketing strategy
Reconnecting to modern consumer conceptions of what makes life ‘good’ by reflecting everyday moments has seen LG Electronics invest in its first brand-oriented program of work in more than a decade.
