by Nadia Cameron | Nov 24, 2020 | brand purpose, brand strategy, digital marketing, not-for-profit organisation, sustainability
A not-for-profit organisation focused on delivering Australia’s first truly sustainable and environmentally conscious funerals has debuted its brand identity and website as it works to secure funding needed to launch.
by Rosalyn Page | Nov 18, 2020 | brand launch, brand strategy, optus, telecommunications services, TPG
Another new telco brand has hit the virtual shelves this week, with the launch of gomo, billed as a low-cost mobile provider, which is backed by Optus.
by Rosalyn Page | Nov 18, 2020 | brand strategy, Campaign, campaign strategy, COVID-19
?Curtin University has recently launched its first major brand campaign in more than five years, ‘Change is Here’, an integrated campaign created by AnalogFolk Sydney. The campaign taps into young people’s desire to see real change in a world now defined by...
by Nadia Cameron | Nov 16, 2020 | blacklivesmatter, brand strategy, racial discrimination, rebranding
Nestlé has taken the wrappers off new brand names for its Australian Allen's lollies, Red Skins and Chicos, after deciding to rename the products in response to rising racial sensitivity globally.
by Brad Howarth | Nov 4, 2020 | amaysim, brand strategy, COVID-19, marketing leadership
Of the many trends in marketing content that have emerged through 2020, one of the most common has been displays of empathy. But how well those messages landed probably had more to do with how people felt about the brands to begin with rather than the quality of the...
by Rosalyn Page | Nov 4, 2020 | brand strategy, brightcove, COVID-19, rebrand, video platform
?Brightcove is one of the hidden platforms that power online services – sometimes little known to consumers, yet integral to the workings of many digital services. In this case, Brightcove has rolled out its online video platform widely across the web, and its roster...
