Oscar Wylee has been fined $3.5 million after being found guilty of misleading and deceptive conduct and making false marketing representations around its charitable donations and affiliation strategy.
It’s been 35 years since Australian motorists first started saying ‘hi to Hyundai’. But while the massive Korean manufacturing conglomerate has done an amazing job of building recognition as an automotive brand, some of its other its other products are not so well...
Better distinguishing Winning Group’s portfolio of brands externally while building an integrated marketing function internally have been top priorities for CMO, Sven Lindell, in his first year in the job.
Making promises and keeping them is the intertwined linked between brand and customer experience, Forrester's Dipanjan Chatterjee says.
Arnott’s has taken the wrappers off a new corporate brand identity aimed at uniting its portfolio of consumer food brands as it releases its first solid financial results under KKR ownership.
A partnership with the National Parks & Wildlife to restore Australia’s natural habitats and vegetation after the devastating bushfires is just one further step in L’Occitane’s sustainability commitment as a brand and business.