by Christine Powis | Jun 7, 2021 | brand strategy, brand trust, customer experience management, customer service
Two years on from its rebrand as mycar, the auto services company formerly known as Kmart Tyre and Auto Service is celebrating its growing network, evolving omnichannel customer experience and efforts to buck too-frequent impression of auto services as untrustworthy.
by Nadia Cameron | Jun 4, 2021 | brand refresh, brand strategy, FMCG, marketing campaigns, sustainability
Highlighting both its sustainability and Australian-made credentials locally and globally has seen 50-year-old Nerada Tea overhaul its visual brand identity and kick off a new marketing program.
by Nadia Cameron | May 31, 2021 | brand strategy, CMO role, ecommerce, marketing careers, marketing leadership, retail
A petition encouraging Australian employers to grant pet owners ‘PETernity’ leave, along with pet personality scores driving product recommendations and membership benefits, are just some of the tools PetCulture’s first CMO is using to drive aggressive growth.
by Nadia Cameron | May 28, 2021 | audio advertising, audio branding, brand strategy, sonic branding
Etihad Airways has adopted sonic branding in a big way, extending its new audio marketing efforts across the full customer journey in a bid to raise unprompted awareness and brand connection.
by Nadia Cameron | May 25, 2021 | brand strategy, digital disruption, marketing strategy, marketplaces, Media
A 50/50 split between brand and performance marketing spend isn’t something that seemed conceivable at hipages three years ago. But that’s exactly what has occurred at the ASX-listed tradie marketplace thanks to the impact of its mainstream media investments on...
by Nadia Cameron | May 18, 2021 | brand strategy, CMO role, marketing leadership, marketing strategy, rebrand
Fresh brand positioning, adopting Agile ways of working and taking advantage of a multi-million-dollar investment into marketing technology are some of the ways Swinburne University’s CMO is finding opportunity in the midst of ongoing uncertainty facing the tertiary...
