by Rosalyn Page | Dec 2, 2021 | brand strategy, ecommerce, marketing strategy, omnichannel retailing, rebrand, retail
Like many existing brands, Fight Gear Direct had reached a certain level that required shifting the focus from growing sales to sustaining sales. Yet a lack of focus in innovation across product categories or marketing and no real desire to continue growing an...
by Nadia Cameron | Dec 1, 2021 | agtech, B2B marketing, brand strategy, marketing strategy, startup marketing, startups
Building a global brand stretching across a B2B value chain and matrix of industry stakeholders through to the grocery store shelf is a challenge in itself. Throw in a completely new technology, the promise of significant sustainability gains, an indirect product...
by Nadia Cameron | Nov 30, 2021 | brand strategy, Creative, creative automation, marketing campaigns, marketing strategy
It’s one thing for brand marketers to build a campaign proposition, creative concept and marketing plan they’re happy with. It’s quite another to orchestrate the work with speed, consistency and agility.
by Nadia Cameron | Nov 26, 2021 | brand strategy, Coles Group, environmental policies, ESG, Forethought, market research, marketing campaigns, marketing strategy, sustainability, Woolworths Group
A new research paper by Forethought advisory is encouraging marketers to leave environmental, social and governance messaging and stories to the corporate affairs or PR teams and focus instead on attributes truly driving consumer brand choice.
by Brad Howarth | Nov 25, 2021 | brand strategy, ecommerce, In-app, marketing strategy, retailing
With Australia poised to report its biggest online shopping event on record, one ecommerce startup is hoping its recent brand launch will help it snare a significant chunk of that business.
by Brad Howarth | Nov 24, 2021 | brand strategy, Hospitality, marketing campaigns, marketing strategy, rebrand, travel and tourism
For almost 33 years, Quest Apartment Hotels has forged close relationships with corporate clients, with its serviced apartments becoming a default option for business travel programs. But as employers have become more responsive to the whims of their staff, they have...
