by Nadia Cameron | Apr 2, 2020 | APT Travel Group, brand strategy, CMO roles, marketing careers, marketing leadership
Helping consumers dream about or celebrate past travel experiences at a time when they’re not permitted to travel is hot on the hit list for APT’s first general manager of both product and marketing, Justine Lally.
by Brad Howarth | Apr 1, 2020 | brand strategy, Linktree, marketing strategy, Social Media Marketing, startups
What do you do when you know you have a great product, but lack the resources or brand appeal needed to tell the world about it? Maybe get Alicia Keys to do it for you.
by Nadia Cameron | Mar 30, 2020 | brand strategy, Chatime, COVID-19, customer engagement, Customology, marketing strategy
It’s a situation many brand marketers want to get to: A healthy and highly engaged customer loyalty program delivering potentially millions in sales and value to business and customers alike. And for iced bubble tea franchise outlet, Chatime, efforts to deliver just...
by Vanessa Mitchell | Mar 27, 2020 | brand purpose, brand strategy, Continental, COVID-19, Dove, Lifebuoy, marketing strategy, OMO, Rexona, Streets, Surf, TRESemme, UNILEVER
?Unilever, the manufacturer of brands including Dove, Rexona, Lifebuoy, TRESemme, OMO, Surf, Streets and Continental, announced a wide-ranging set of measures to support global and national efforts to tackle the COVID-19 pandemic.
by Nadia Cameron | Mar 27, 2020 | brand strategy, COVID-19, Kantar, market research
Australian consumers are looking to trusted brands to provide them with safety and security during these difficult times as more of us become concerned about the economic, social and health impact of COVID-19, a new report claims.
by Nadia Cameron | Mar 26, 2020 | Association of data-driven marketing and advertising (ADMA), brand strategy, Mark Ritson, marketing strategy, marketing training
Keeping marketing teams engaged during the COVID-19 crisis by upskilling on marketing and brand strategy fundamentals has prompted a new education offering from the Association of Data-driven Marketing and Advertising (ADMA) and marketing thought leader, Mark Ritson.
