by Nadia Cameron | Sep 18, 2020 | brand strategy, federal court, marketing strategy, Oscar Wylee
Oscar Wylee has been fined $3.5 million after being found guilty of misleading and deceptive conduct and making false marketing representations around its charitable donations and affiliation strategy.
by Brad Howarth | Sep 14, 2020 | B2B marketing, brand strategy, Brandquest, marketing strategy, rebrand
It’s been 35 years since Australian motorists first started saying ‘hi to Hyundai’. But while the massive Korean manufacturing conglomerate has done an amazing job of building recognition as an automotive brand, some of its other its other products are not so well...
by Nadia Cameron | Sep 11, 2020 | brand strategy, CMO role, marketing campaigns, marketing leadership, marketing strategy
Better distinguishing Winning Group’s portfolio of brands externally while building an integrated marketing function internally have been top priorities for CMO, Sven Lindell, in his first year in the job.
by Rosalyn Page | Sep 2, 2020 | brand strategy, customer engagement, customer experience management, forrester
Making promises and keeping them is the intertwined linked between brand and customer experience, Forrester's Dipanjan Chatterjee says.
by Nadia Cameron | Aug 28, 2020 | Arnott's, brand refresh, brand strategy, Financial results, FMCG
Arnott’s has taken the wrappers off a new corporate brand identity aimed at uniting its portfolio of consumer food brands as it releases its first solid financial results under KKR ownership.
by Nadia Cameron | Aug 27, 2020 | brand strategy, recycling, sustainability
A partnership with the National Parks & Wildlife to restore Australia’s natural habitats and vegetation after the devastating bushfires is just one further step in L’Occitane’s sustainability commitment as a brand and business.
