by Rosalyn Page | Mar 1, 2021 | brand purpose, brand strategy, launch marketing
New purpose-driven brand, MOOD tea, has launched in a bid to help fight youth suicide. The purpose-driven tea brand, created by the Australian media, marketing and creative industry, is a first social enterprise product to raise funds for youth mental health programs.
by Brad Howarth | Feb 25, 2021 | brand strategy, localisation, marketing strategy
When Farzeen Quadir-Hegde joined Taipei-based technology maker, ASUS, as its head of marketing for Australia in October 2019, her goal was to localise what had previously been a headquarters-centric marketing program. Her timing was fortuitous however, with...
by Rosalyn Page | Feb 25, 2021 | brand positioning, brand strategy, carsales, marketing strategy
Online auto trading platform, carsales, has launched its new brand platform with the tagline ‘Everything You Auto Know’, leaning into its role as a trusted place for car sales and extending that into deeper vehicle buying, comparison and valuation advice.
by Brad Howarth | Feb 24, 2021 | brand strategy, Fitness, marketing strategy
Australia’s gym and fitness industry took a hammering in 2020, with IBISWorld estimating social distancing and forced closures wiped out five years of strong growth. But despite the challenges, two-and-a-half-year-old Body Fit Training is on track to achieve three...
by Nadia Cameron | Feb 22, 2021 | Binge, brand strategy, marketing strategy, Partnerships, Streaming services
The more diverse and open-minded your partnership portfolio approach is, the more opportunity you give yourself to learn, says Binge chief marketing officer, Louise Crompton.
by Brad Howarth | Feb 18, 2021 | brand strategy, CMO role, comparison sites, marketing leadership, marketing strategy
For experienced digital marketer, Rich McPharlin, his decision to take on the CMO role at comparison service, Compare Club, was motivated by his positive impressions of the company’s culture and growth potential. But it was his recollection of his own experience with...
