by Janice Tan | Nov 25, 2019 | Agencies, Brand Safety, edgy content, youtube
How successful this experiment turns out depends on how well YouTube is able to sieve out the actual mature content versus the prohibited ones.
by Contributor | Nov 25, 2019 | Agencies, Brand Safety, IAS
Brand suitability is about much more than avoiding ad placements alongside obviously inappropriate content—it is about identifying the places that work for you and your brand.
by Rosalyn Page | Sep 10, 2019 | ad fraud, Advertising, Brand Safety, digital advertising, digital marketing, Digital Media, GroupM, programmatic advertising
?Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.
by Ravi Balakrishnan | Jun 13, 2019 | Brand Safety, Facebook, FYI, IAS
Integral Ad Science has partnered with Facebook to create a brand safety solution. It ensures that ads placed across the various formats offered by the social network do not appear next to inappropriate or undesirable content. The brand safety tool is in addition to a...
by Avelyn Ng | Feb 22, 2019 | Agencies, Brand Safety, Child Predatory, youtube
It held a conference call with representatives from all major ad agency holding companies as well as several unnamed advertisers, and issued a memo.
by Dean Carroll | Feb 11, 2019 | AdColony, Brand Safety, premium, Sponsored Content
Marketers have spoken: they have had it with ad fraud and brand safety risks. Unilever’s CMO Keith Weed memorably described digital advertising as a “swamp”, while his counterpart at Procter & Gamble, Marc Pritchard, described transparency as, “murky at best,...
