by Kate Kaye | Jul 22, 2021 | Brand Safety, Facebook, Online Marketing, Twitter
Pressure from President Joe Biden, regulators and advertisers is building on tech platforms to do more to mitigate extremist, violent and illegal content on their sites. Now, as Twitter makes moves to reduce problematic content — like temporarily suspending Georgia...
by Kate Kaye | Jul 22, 2021 | Brand Safety, Facebook, Online Marketing, Twitter
Pressure from President Joe Biden, regulators and advertisers is building on tech platforms to do more to mitigate extremist, violent and illegal content on their sites. Now, as Twitter makes moves to reduce problematic content — like temporarily suspending Georgia...
by Kate Kaye | May 26, 2021 | Brand Safety, Online Marketing
Digital advertisers want reliable and trustworthy reporting from the big social media platforms to insulate their brands from harmful and unsavory content posted to their sites and apps. Right now, two large industry bodies — GARM and MRC — are working together and in...
by Rosalyn Page | Jul 2, 2020 | brand protection, Brand Safety, brand strategy, brand value, GroupM
So profound are the changing dynamics in the online world - the increasing shift to digital and the ongoing disruption of the coronavirus - brand safety givens are being rapidly overturned and even discarded.
by Rosalyn Page | Jun 3, 2020 | Brand Safety, brand strategy, communications strategy, coronavirus, COVID-19, future trends, marketing strategy
Brands must be agile, adapt communication to their audience, treat people well and adopt principles based on individual safety and embrace flexibility as they strive to recover from the COVID-19 crisis.
by Janice Tan | Nov 25, 2019 | Agencies, Brand Safety, edgy content, youtube
How successful this experiment turns out depends on how well YouTube is able to sieve out the actual mature content versus the prohibited ones.
