by Rosalyn Page | Sep 10, 2019 | ad fraud, Advertising, Brand Safety, digital advertising, digital marketing, Digital Media, GroupM, programmatic advertising
?Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.
by Ravi Balakrishnan | Jun 13, 2019 | Brand Safety, Facebook, FYI, IAS
Integral Ad Science has partnered with Facebook to create a brand safety solution. It ensures that ads placed across the various formats offered by the social network do not appear next to inappropriate or undesirable content. The brand safety tool is in addition to a...
by Avelyn Ng | Feb 22, 2019 | Agencies, Brand Safety, Child Predatory, youtube
It held a conference call with representatives from all major ad agency holding companies as well as several unnamed advertisers, and issued a memo.
by Dean Carroll | Feb 11, 2019 | AdColony, Brand Safety, premium, Sponsored Content
Marketers have spoken: they have had it with ad fraud and brand safety risks. Unilever’s CMO Keith Weed memorably described digital advertising as a “swamp”, while his counterpart at Procter & Gamble, Marc Pritchard, described transparency as, “murky at best,...
by Dean Carroll | Jan 28, 2019 | AdColony, Brand Safety, Sponsored Content
The digital advertising industry has faced a number of detractors during its young existence. Commentators, academics and the media have all admonished the industry for its failures around measurement, fraud and brand safety. It has, at times, been tough going. But...
by Ravi Balakrishnan | Nov 16, 2018 | Brand Safety, Carolyn Everson, Facebook, Features, Instagram, Whatsapp
It’s been a rough last couple of years for Facebook. Has 2018 been better or worse than 2017? “The most important thing is a major cultural shift inside Facebook to fully accept the responsibility we have to those on the platform. Many people have written and talked...
