by Avelyn Ng | Feb 22, 2019 | Agencies, Brand Safety, Child Predatory, youtube
It held a conference call with representatives from all major ad agency holding companies as well as several unnamed advertisers, and issued a memo.
by Dean Carroll | Feb 11, 2019 | AdColony, Brand Safety, premium, Sponsored Content
Marketers have spoken: they have had it with ad fraud and brand safety risks. Unilever’s CMO Keith Weed memorably described digital advertising as a “swamp”, while his counterpart at Procter & Gamble, Marc Pritchard, described transparency as, “murky at best,...
by Dean Carroll | Jan 28, 2019 | AdColony, Brand Safety, Sponsored Content
The digital advertising industry has faced a number of detractors during its young existence. Commentators, academics and the media have all admonished the industry for its failures around measurement, fraud and brand safety. It has, at times, been tough going. But...
by Ravi Balakrishnan | Nov 16, 2018 | Brand Safety, Carolyn Everson, Facebook, Features, Instagram, Whatsapp
It’s been a rough last couple of years for Facebook. Has 2018 been better or worse than 2017? “The most important thing is a major cultural shift inside Facebook to fully accept the responsibility we have to those on the platform. Many people have written and talked...
by Farzanah Farveen | Aug 7, 2018 | Agencies, Brand Safety, Google, IGTV, Instagram
"YouTube goes beyond entertainment purposes, and to break that habit will require something sensational as an offering."
