by Nadia Cameron | Feb 23, 2022 | brand relaunch, brand strategy, CMO role, digital asset management, marketing campaigns, marketing leadership, omnichannel retail, retail, Target
Reclaiming Target’s heritage in affordable quality products and harnessing digital to get people to fall back in love with the brand is the sustained objective of general manager of marketing, Jamima White. And nearly 12 months into the role, she’s spearheaded new...
by Rosalyn Page | Feb 10, 2021 | artificial intelligence (AI), Augmented Reality, brand relaunch, chatbot, chatbots, Kmart Australia, product strategy
Kmart has released its latest Online Exclusives products, part of a move to broaden this product range which debuted last year. And it's tapping AI and chatbot functionality to drive consumer demand.
by Nadia Cameron | Jul 21, 2020 | brand refresh, brand relaunch, brand strategy, craft beer
Expanded premises, product innovation and a belief Australia’s craft beer category has somewhat lost its way has led Murray’s Brewing Co embark on a brand refresh and product expansion plan.
by Brad Howarth | Dec 16, 2019 | brand relaunch, brand strategy, marketing strategy
Building a brand from a blank sheet of paper can be a difficult ask, especially when the product you are selling is mostly made from blank sheets of paper.
by Brad Howarth | Dec 16, 2019 | brand relaunch, brand strategy, marketing strategy
Building a brand from a blank sheet of paper can be a difficult ask, especially when the product you are selling is mostly made from blank sheets of paper.
by Nadia Cameron | Nov 13, 2019 | brand relaunch, brand strategy, Event Cinemas, Landor Australia, marketing strategy
Building a unifying brand narrative positioning Event Cinemas as an experience-led entertainment offering of choice has seen the company overhaul its brand identity and strategy.
