by Rosalyn Page | Feb 10, 2021 | artificial intelligence (AI), Augmented Reality, brand relaunch, chatbot, chatbots, Kmart Australia, product strategy
Kmart has released its latest Online Exclusives products, part of a move to broaden this product range which debuted last year. And it's tapping AI and chatbot functionality to drive consumer demand.
by Nadia Cameron | Jul 21, 2020 | brand refresh, brand relaunch, brand strategy, craft beer
Expanded premises, product innovation and a belief Australia’s craft beer category has somewhat lost its way has led Murray’s Brewing Co embark on a brand refresh and product expansion plan.
by Brad Howarth | Dec 16, 2019 | brand relaunch, brand strategy, marketing strategy
Building a brand from a blank sheet of paper can be a difficult ask, especially when the product you are selling is mostly made from blank sheets of paper.
by Brad Howarth | Dec 16, 2019 | brand relaunch, brand strategy, marketing strategy
Building a brand from a blank sheet of paper can be a difficult ask, especially when the product you are selling is mostly made from blank sheets of paper.
by Nadia Cameron | Nov 13, 2019 | brand relaunch, brand strategy, Event Cinemas, Landor Australia, marketing strategy
Building a unifying brand narrative positioning Event Cinemas as an experience-led entertainment offering of choice has seen the company overhaul its brand identity and strategy.
by Rosalyn Page | Sep 16, 2019 | brand relaunch, marketing campaign, tourism marketing
?Tourism NT has launched new branding with the tagline ‘Different in every sense’ in a bid to attract more visitors to the territory.
