by Nadia Cameron | Jan 19, 2021 | brand refresh, brand strategy, marketing campaigns, marketing strategy
A desire to appeal to younger audiences while retaining its heritage in craftsmanship and rich history has led Waterford crystal to overhaul its visual look and feel globally.
by Brad Howarth | Dec 15, 2020 | brand refresh, brand strategy, marketing strategy, SPC
With a history that stretches back over 100 years, SPC has been a familiar brand in Australian pantries and on supermarket shelves. But the company had languished in recent years following its acquisition by Coca Cola Amatil in 2005, recording falling sales and...
by Brad Howarth | Oct 29, 2020 | brand refresh, brand strategy, Futurebrand
For the past few years, Scott Koetsier and the sales and marketing team at Emerald Foods have been pondering exactly where the boundaries lie for one of his company’s most prized ice cream brands, New Zealand Natural, and asking how they can be expanded.
by Nadia Cameron | Aug 28, 2020 | Arnott's, brand refresh, brand strategy, Financial results, FMCG
Arnott’s has taken the wrappers off a new corporate brand identity aimed at uniting its portfolio of consumer food brands as it releases its first solid financial results under KKR ownership.
by Nadia Cameron | Jul 21, 2020 | brand refresh, brand relaunch, brand strategy, craft beer
Expanded premises, product innovation and a belief Australia’s craft beer category has somewhat lost its way has led Murray’s Brewing Co embark on a brand refresh and product expansion plan.
by Nadia Cameron | Jul 6, 2020 | brand refresh, brand strategy, CMO role, COVID-19, marketing leadership, marketing strategy, QSR
The Coffee Club has officially unveiled a new brand platform and visual look, the latest step in a strategic refresh program that’s arguably only grown in scope and momentum during the COVID-19 crisis.
