by Nadia Cameron | Sep 30, 2020 | brand purpose, brand strategy, Financial Services, marketing strategy, superannuation funds
An ambition to attach meaning to money through brave and purposeful brand work is the key to making an impact for Future Super’s chief marketing officer, Grace Palos. Here, she shares 9 elements key to the way the business builds out its brand strategy.
by Rosalyn Page | Aug 18, 2020 | ADMA, brand purpose, covid, COVID-19, creativity, emerging technology, future technologies, future trends, marketing leadership
It’s critical enterprises have a higher-level purpose which can be translated by the individual employees into their work to aid productivity and engagement, according to the founder and executive director of the Centre for the Future, ??Dr Richard Hames.
by Nadia Cameron | Aug 13, 2020 | brand purpose, brand strategy, chief customer officer, CMO role, Kathmandu, marketing leadership, marketing strategy, sustainability
More and more, consumers are looking for brands they can have an emotional connection with, says Kathmandu’s chief customer officer, Eva Barrett. And for the Australia and New Zealand-based outdoor apparel brand and retailer, credibility around sustainability will be...
by Rosalyn Page | Aug 7, 2020 | brand purpose, brand strategy, COVID-19, Future Brand, market research
The FutureBrand Index 2020 has just been released, the first comprehensive global study into the perception of global brands since the outbreak of COVID-1. And the findings show well-perceived companies can consistently align the full picture of the experiences they...
by Rosalyn Page | Aug 7, 2020 | brand purpose, brand strategy, COVID-19, Future Brand, market research
The FutureBrand Index 2020 has just been released, the first comprehensive global study into the perception of global brands since the outbreak of COVID-1. And the findings show well-perceived companies can consistently align the full picture of the experiences they...
by Rosalyn Page | Jul 16, 2020 | brand purpose, brands, consumer trend, coronavirus, COVID-19, customer engagement, evangelist, marketing strategy, salesforce
We’re living in a time of the ‘#noveleconomy’, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims.
