by Rosalyn Page | May 27, 2020 | Ampol, brand campaign, brand strategy, BWS, Dentsu Aegis Network, FMCG, marketing strategy
Two long-dormant brands are set to be revived in the Australian market, with news the Polly Waffle chocolate bar is coming back to supermarket shelves and drivers will soon see Ampol back at the petrol bowser. But is the nostalgia both represent enough to win back...
by Rosalyn Page | Sep 30, 2019 | brand campaign, brand strategy, guardian newspaper, marketing strategy
The Guardian's new brand campaign ‘Hope is Power' is an affinity campaign designed to inspire, support and reinforce what the media brand stands for today, its chief customer officer says.
by Vanessa Mitchell | Jul 31, 2019 | brand campaign, brand positioning, brand relaunch, brand strategy, kmart, marketing campaigns
?With household budgets tightening, Kmart knew it needed to evolve its brand positioning and communicate it in a new way.
by Vanessa Mitchell | May 22, 2019 | brand campaign, creative platform, global assets, global marketing, marketing campaign, marketing strategy, Menulog
?Menulog is focused on growing its presence, and delivery network, in what is a unique market here in Australia.
by Vanessa Mitchell | Apr 11, 2019 | Advertising, brand campaign, Bulla, consumer experience, Don, legacy brand, marketing strategy
‘Is Don, Is Good’ became one of those iconic ads that most Australians over a certain age will remember. In fact, it was so iconic and so effective, it set Don up as the leader in the Australian smallgoods category even now, 30 years later.
by Vanessa Mitchell | Feb 25, 2019 | brand campaign, CMO role, Finder, leadership, marketing careers, marketing strategy
?It is a remarkable achievement that someone so young has had such a varied career across four different countries, even if it did involve firing herself at one stage.
