by Rosalyn Page | Jun 19, 2020 | brand building, brand equity, COVID-19, customer satisfaction
Australians want to hear from brands that have an impact on our immediate concerns during the coronavirus, according to the GrowthOps COVID-19 survey, which took a daily pulse check on how the coronavirus was affecting Australians’ feelings and behaviour. And brands...
by Vanessa Mitchell | Jul 2, 2019 | Blackmores, brand building, Coty, Gillette, marketing careers, Marketing Roles, Procter & Gamble
Alastair Symington has been appointed Blackmores’ new CEO and managing director, effective 1 October 2019.
by Dean Carroll | May 21, 2019 | brand building, Mumbrella Asia Finance Marketing Summit, Opinion, Singapore
“There’s going to be more change in the next five years in financial services than happened in the past 30,” said Paypal CEO Dan Schulman in November 2017, during an interview with CNBC. At a time of such disruption, it is important that financial services companies...
by Dean Carroll | May 14, 2019 | brand building, Data, disruption, Influencers, Mumbrella Asia Travel Marketing Summit, News, Standard Chartered Bank, Visa
Mumbrella Asia has launched its inaugural Finance Marketing Summit, which will take place in Singapore on August 29. The event will bring together hundreds of leading finance industry players. During the one-day conference at the Novotel in Clarke Quay, delegates will...
by Dean Carroll | Mar 31, 2019 | brand building, Lazada, Mediacorp, Opinion, telcos, television, TVCs
So the issue that has been nagging at me of late is what brand building will look like in the coming years. It’s something I’ve been thinking about for a while. We’re are even running a session on the topic at the Mumbrella Asia Travel Marketing Summit in Singapore on...
by Dean Carroll | Mar 19, 2019 | brand building, Grace Blue, Jean Michel Wu, Online Marketing, Opinion
The average person is exposed to 5,000 ads a day. This is the largest daily amount of advertising ever produced in human history and yet there are fewer people working in the industry when compared to 10 years ago. The so-called ‘apocalypse of the advertising...
