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?CMOs from both large B2B and B2C organisations gathered at our latest CMO roundtable, sponsored by Bold360, to debate the optimal balance of human and AI when interacting with customers. Here are pictorial highlights from the day.
How to successfully combine automation and AI with human intelligence to optimise customer interactions digitally took centre stage at the latest CMO and Bold360 roundtable series in Melbourne. Here are pictorial highlights from our marketing and customer engagement...
Nearly two-thirds of Australian marketers own their organisation’s customer experience function and one in three have sole purchasing power for customer technologies, our latest State of the CMO 2018 research has found.