Select Page

How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems

Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers. The post How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems appeared first on...

Advertising supply chain woes can be solved by blockchain: Adbank

Adbank co-founder and CMO, Angelo Dodaro, is on a mission to solve the advertising industry’s transparency issue and is using the power of blockchain and artificial intelligence to “follow the money” and fight the $50 billion ad fraud problem.