by Nadia Cameron | Feb 22, 2021 | Binge, brand strategy, marketing strategy, Partnerships, Streaming services
The more diverse and open-minded your partnership portfolio approach is, the more opportunity you give yourself to learn, says Binge chief marketing officer, Louise Crompton.
by Rosalyn Page | Jul 6, 2020 | Binge, COVID-19, foxtel, marketing campaigns, The Iconic
As COVID-19 means staying in is the new going out, new streaming platform Binge has partnered with The Iconic to launch a line of unisex luxe-loungewear under the ‘Inactivewear’ banner.
by Rosalyn Page | Jun 15, 2020 | Binge, brand strategy, data-driven marketing, foxtel, streaming
?The combination of brand layer and content layer with data will help Binge build its presence and engagement in the Australian marketplace, says the new offering's chief marketing officer.