by Kenneth Andrew | May 10, 2019 | Bing, Channel: SEM, Paid Search Column
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle. The post If you’re not remarketing keywords, you’re missing out appeared first on Marketing Land. Please visit Marketing...
by Ginny Marvin | Apr 29, 2019 | Bing, Channel: SEM, Paid search
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more...
by Sponsored Content: Optmyzr | Feb 5, 2019 | Augmented & Virtual Reality, Bing, Channel: SEM, Google, Google: AdWords, Google: SEM, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Sponsored Content
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the...
by Ginny Marvin | Feb 1, 2019 | Amazon: Amazon Advertising, Bing, Channel: CMO Zone, Display Advertising, Facebook, Google, Google: YouTube, Jet.com, Paid search, Search Marketing, SMX conference, Statistics: Spend Projections
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates. The post Agencies say search, social spend will rise, but increases...
by Kirk Williams | Jan 2, 2019 | 2019predictions, Bing, Channel: SEM, Column: Paid Search, Google, Google: Shopping
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets. The post Shopping ads for the small budget: Here’s what to expect in 2019...
by Andreas Reiffen | Nov 21, 2018 | Amazon, Amazon: Amazon Advertising, Bing, Channel: SEM, Google, Marketing Strategies Column, Paid search
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters. The post Product listing ads, digital co-op and the $13 billion opportunity appeared first on Marketing Land. Please visit Marketing...
