by Sponsored Content: Optmyzr | Feb 5, 2019 | Augmented & Virtual Reality, Bing, Channel: SEM, Google, Google: AdWords, Google: SEM, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Sponsored Content
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the...
by Ginny Marvin | Feb 1, 2019 | Amazon: Amazon Advertising, Bing, Channel: CMO Zone, Display Advertising, Facebook, Google, Google: YouTube, Jet.com, Paid search, Search Marketing, SMX conference, Statistics: Spend Projections
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates. The post Agencies say search, social spend will rise, but increases...
by Kirk Williams | Jan 2, 2019 | 2019predictions, Bing, Channel: SEM, Column: Paid Search, Google, Google: Shopping
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets. The post Shopping ads for the small budget: Here’s what to expect in 2019...
by Andreas Reiffen | Nov 21, 2018 | Amazon, Amazon: Amazon Advertising, Bing, Channel: SEM, Google, Marketing Strategies Column, Paid search
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters. The post Product listing ads, digital co-op and the $13 billion opportunity appeared first on Marketing Land. Please visit Marketing...
by Robin Kurzer | Oct 23, 2018 | A-From SEL, Bing, Channel: SEM, LinkedIn, Microsoft
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S. The post Marketers can now use LinkedIn category data for targeting through Bing search appeared first on Marketing Land. Please visit Marketing Land for...
by Sponsored Content: Optmyzr | Oct 15, 2018 | Bing, Channel: SEM, Google, Google: AdWords, Google: Paid search, Google: Shopping, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Paid search, Sponsored Content
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC manager to...
