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How to keep PPC accounts healthy when using automation

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the...

Agencies say search, social spend will rise, but increases target 5 platforms

Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates. The post Agencies say search, social spend will rise, but increases...

Do you still need a PPC tool with the new Google Ads?

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC manager to...