by Nadia Cameron | Feb 25, 2020 | B2B marketing, Bigcommerce, brand strategy, CMO role, marketing leadership, marketing strategy
When Lisa Pearson joined Australian-grown BigCommerce as its global marketing chief, she faced a significant brand job spearheading the company’s push from SMB into mid-market. But heaven forbid the ecommerce software business’ staff see it as a rebrand.
by Vanessa Mitchell | May 23, 2019 | acquia, adobe, adtech, Amazon, Bigcommerce, CM Group, Curiious, digital marketing, informatica, InMoment, IntelligenceBank, marketing technology, martech, Nexcess, Pegasystems, Qualtrics, talend
All the latest martech and adtech news this week from CM Group, Adobe, Amazon, Talend, Pegasystems, Informatica, Curiious, Qualtrics, Acquia, BigCommerce, InMoment and IntelligenceBank.
by Vanessa Mitchell | May 9, 2019 | Bigcommerce, Brand Collective, Customer Experience, cx, ecommerce mobile, ecommerce strategy, Superdry
?To stay relevant in a changing retail space, UK brand Superdry had to take a serious look at its customer experience (CX).
by Vanessa Mitchell | Jan 31, 2019 | Bigcommerce, HubSpot, RollieNation, shopify
Even the most ambitious of entrepreneurs could not have predicted the success of travel shoe company RollieNation in such a short period of time.
by Vanessa Mitchell | Jan 17, 2019 | adobe, AdRoll, adtech, Bigcommerce, Campaign Monitor, inQuba, Local Measure, Magento, MAPP, martech, radius, SAP, ThreeKit
All the latest martech and adtech news this week from ThreeKit, SAP, inQuba, Mapp, Local Measure, Campaign Monitor, BigCommerce, AdRoll, Adobe, Magento, Radius, and more.
by Vanessa Mitchell | Dec 13, 2018 | Adform, adtech, Animoca Brands, AppNexus, Bigcommerce, digital advertising, digital marketing, Flamingo Ai, HubSpot, iClick, LivePerson, marketing technology, martech, Qualtrics, verint
All the latest martech and adtech news this week from HubSpot, AppNexus, Adform, Verint, LivePerson, Flamingo Ai, BigCommerce, and Animoca Brands.
