by Vanessa Mitchell | Sep 21, 2020 | big data, data strategy, data-driven marketing, digital marketing, marketing strategy
We all hear it all the time: Data is the be all and end all of marketing. What does the data say? Does the data support decision making? Have we checked data for customer insight?
by Vanessa Mitchell | Jan 22, 2020 | artificial intelligence, big data, cruisewatch, data-driven marketing, marketing strategy
Cruisewatch is bringing its artificial intelligence (AI)-powered cruise search engine to Australia — something it says is the first of its kind in the region.
by Vanessa Mitchell | Jan 22, 2020 | artificial intelligence, big data, cruisewatch, data-driven marketing, marketing strategy
Cruisewatch is bringing its artificial intelligence (AI)-powered cruise search engine to Australia — something it says is the first of its kind in the region.
by Nadia Cameron | Nov 19, 2019 | big data, chief digital officer, digital transformation, Engie, Fritolay, leadership, Salesforce.com
Building a universally informed, data-driven system incorporating granular insight on end-consumer demand as well as the supply chain is key to FritoLay as it works to meet the changing snacking needs of consumers.
by Farzanah Farveen | Feb 19, 2019 | Agencies, big data, Moove Media, MOOVIN’, StarHub
The analytics solution models on commuter insights to better understand commuters through demographics, which identifies where they had come from and how long they would stay at a point of interest.
by Farzanah Farveen | Feb 19, 2019 | Agencies, big data, Moove Media, MOOVIN’, StarHub
The analytics solution models on commuter insights to better understand commuters through demographics, which identifies where they had come from and how long they would stay at a point of interest.
