Amidst the portfolio expansion, Adam will continue to be based in Kuala Lumpur, splitting her time between Malaysia and Singapore.
"Tech is a great enabler, but we still need people to understand it, plan it holistically and integrate it across the channels to drive the business."
"We can work with sophisticated partner agencies. But if we are not quite ready internally, there will be a huge gap in effectively maximising the potential of the data."
Besides its digitalisation push, the company also aims to provide training for practical and intrinsic skills to shape staffs for long-term advancement.