by Grace Ong | Feb 20, 2020 | Advertising, Beauty, Branding, Dove, Olay, PR, SK-II
Dove has launched a similar initiative in July 2018 that introduces its "No Digital Distortion Mark".
by Simon Yuen | Jan 16, 2020 | Beauty, chatbot, China, digital, retail, Watsons
The platform enables customers in China to add store staff as WeChat friends, transforming them into their own personal beauty consultants.
by Simon Yuen | Jan 16, 2020 | Beauty, chatbot, China, digital, retail, Watsons
The platform enables customers in China to add store staff as WeChat friends, transforming them into their own personal beauty consultants.
by Simon Yuen | Nov 22, 2019 | Beauty, China, retail, Watsons
“Building customer connectivity with our 65 million loyal members in Mainland China plays a vital role in our growth in this vibrant market."
by Sharon Kwok | Jul 19, 2019 | Beauty, Fenty Beauty, makeup, Online Marketing, Rihanna
Rihanna's Fenty Beauty brand will be expanding its retail distribution to Hong Kong, Macau, Seoul, and Jeju starting from 3 September 2019.
by Sharon Kwok | Jun 12, 2019 | Annie Liu, Beauty, Dermes, hair, Laurinda Ho, Metta Communications, Online Marketing, Tracy Chu
The campaign - created by creative agency Metta Communications - includes thematic video, an online short film, and educational video content.
