by Nadia Cameron | May 23, 2022 | Beauty, chatbots, conversational AI, FMCG, Infobip, Instagram, marketing campaigns, Social Media Marketing, Whatsapp
Prioritising convenience and connecting with consumers on their own terms has led Dior beauty to extend its global influencer marketing activities and incorporate conversational messaging platform, WhatsApp.
by Grace Ong | Feb 20, 2020 | Advertising, Beauty, Branding, Dove, Olay, PR, SK-II
Dove has launched a similar initiative in July 2018 that introduces its "No Digital Distortion Mark".
by Simon Yuen | Jan 16, 2020 | Beauty, chatbot, China, digital, retail, Watsons
The platform enables customers in China to add store staff as WeChat friends, transforming them into their own personal beauty consultants.
by Simon Yuen | Jan 16, 2020 | Beauty, chatbot, China, digital, retail, Watsons
The platform enables customers in China to add store staff as WeChat friends, transforming them into their own personal beauty consultants.
by Simon Yuen | Nov 22, 2019 | Beauty, China, retail, Watsons
“Building customer connectivity with our 65 million loyal members in Mainland China plays a vital role in our growth in this vibrant market."
by Sharon Kwok | Jul 19, 2019 | Beauty, Fenty Beauty, makeup, Online Marketing, Rihanna
Rihanna's Fenty Beauty brand will be expanding its retail distribution to Hong Kong, Macau, Seoul, and Jeju starting from 3 September 2019.
