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10 examples of brands using emotion analytics to ramp up customer engagement

Facial recognition, social listening, audio analytics and biometrics scanning are just some of the ways emotion analytics is entering the mainstream.

Emotion analytics: The X factor in CX?

“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger...

CMO interview: How BBC Worldwide’s marketing lead builds brand purpose and growth

There’s no doubt we’re living in a world where content, brand and technology are converging, BBC Worldwide’s global CMO, Jackie Lee-Joe, says. And that’s exactly why she believes data-driven, digitally savvy and customer-aware marketers are in an incredibly strong...